About Ana Florencia
Currently collaborating as an AI Consultant, focusing on designing and implementing artificial intelligence systems that simplify operations, reduce manual workload, and enhance decision-making for growing teams. Primarily working with marketing and operations teams, addressing inefficiencies, refining processes, and driving scalable automation.
Holds a Licenciatura in Ciencias Políticas y Gobierno from Universidad Torcuato Di Tella, which complements a robust background in IT, marketing, and product strategy. Committed to translating business needs into practical, scalable solutions that teams can seamlessly adopt and sustain.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Self employedConsultora independiente / AI Consultant / AI Systems ImplementationTECHAugust 2024 - Today (1 year and 10 months)Madrid, SpainTrabajo con equipos y consultoras que están en crecimiento, diseñando e implementando sistemas de inteligencia artificial que simplifican la operación, reducen carga manual y mejoran la toma de decisiones.Mi foco está en traducir necesidades de negocio en soluciones concretas y escalables que los equipos puedan adoptar en el día a día, no en frameworks teóricos.Colaboro principalmente con equipos de marketing y operaciones, identificando ineficiencias, rediseñando procesos e implementando automatizaciones que permiten escalar sin aumentar la complejidad.
- Mutua MadrileñaScrum Master & IT Project Manager – Digital TransformationBANKING AND INSURANCEMay 2024 - Today (2 years and 1 month)Madrid, Spain
- Scrum Master for cross-functional IT teams delivering digital transformation initiatives within a large corporate environment (Insurance).
- Facilitating Scrum ceremonies, managing product backlogs and ensuring alignment between business, architects and development teams.
- Leading the end-to-end migration from Jira Server to Jira Cloud, coordinating Infrastructure, Security and Application Management.
- Designing KPI dashboards (Power BI, eazyBI) to monitor delivery, vendor performance and SLAs, improving transparency for C-level stakeholders.
- Driving process automation using Power Platform and RPA, improving efficiency and reducing manual work.
- Working in a distributed setup across Europe, fully in English, reporting to IT PMO and CIO office.
- Summa solutionsScrum Master – H&M LATAM e-commerce programE-COMMERCEOctober 2021 - March 2023 (1 year and 5 months)Ciudad Autónoma de Buenos Aires, Argentina
- Led Scrum teams (30+ people across countries) for the rollout of H&M LATAM e-commerce platform.
- Implemented Scrum/SAFe practices, coaching developers, QA, UX and infrastructure teams in Agile mindset and ceremonies.
- Managed dependencies and risks across multiple markets, ensuring transparency with boards, metrics and regular reviews.
- Collaborated with global Product Owners and technical leads, improving time-to-market and post-launch stability.
- Worked fully in English with geographically distributed stakeholders.
- Acted as Agile Project Manager for VTEX e-commerce projects, using Scrum to plan, prioritise and deliver new features.
- Translated business needs into user stories and technical requirements, aligning stakeholders and development teams.
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Education
- Licenciatura Ciencia PolíticaUniversidad Torcuato Di Tella2020
- Full stackAcamica2019
Certifications
- Certificación en Brand Personal ConsultantAmerican Business College2026
- Certificación en Inteligencia ArtificialAmerican Business College2026