About Anaëlle
French
Native or bilingual
Spanish
Fluent
English
Conversational
Experience
- FreelanceBusiness Development ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Aix-en-Provence, France- Several Business Development & Sales Management missions in SaaS startups:Creation of sales strategy (prospecting, demonstration, and customer follow-up processes)Training of junior sales team membersMonitoring KPIs and strategy adjustmentOperational: managing prospect and client portfolio
- FreelanceSales TrainerCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Based on your needs, I provide occasional training for your sales teams. Possible topics:> Building databases> Phoning, cold calling> Emailing and LinkedIn prospecting> Sales appointments / demos> Negotiation and closingOther:> Biz dev tools (non-exhaustive list, depending on what you use):CRM (Hubspot, Pipedrive), Linkedin SalesNav, Waalaxy, Evaboot, DropContact, Aircall, Ringover, Lemlist, Hunter, Instant DataScraper, Octoparse, Phantombuster, Kaspr, etc.> Setting up automations
- Sodexo Pass FranceAccount ManagerRESTAURANTS AND FOOD SERVICEJanuary 2021 - October 2021 (9 months)Nanterre, FranceAccount Management: Management and loyalty of a client portfolio of VSEs/SMEs for restaurant voucher products.- Prospecting and managing incoming requests related to the migration of clients to the 'carte pass restaurant'.- Retention and customer loyalty strategies in a competitive market.- Customer relationship management, client follow-ups.
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Education
- Dual degree: MS Business Development & Key Account Clients / Master Grande Ecole ProgramNeoma BS2020Objectifs du programme : •Maîtriser les techniques du développement du chiffre d’affaires •Avoir une vision globale et stratégique du client grand compte •Maîtriser les techniques de négociation et de lobbying •Comprendre le client en s’appuyant sur l’étude des comportements et le pilotage des outils de communication •Développer son leadership et ses compétences relationnelles
- Erasmus: Higher degree in Marketing Management and Sales ManagementESIC Madrid2018Erasmus de 6 mois à l'ESIC Madrid, école de référence en Espagne : cours de spécialisation en direction marketing, marketing digital, digital metrics et gestion commerciale.