Freelancer profile translated to English.

Description

Maximize your visibility and increase your engagement with personalized and efficient performance levers.

My strengths: a strategic vision combined with demanding operational execution, for concrete and lasting results.

I support brands and agencies in designing and managing high-performance social media strategies, from vision to execution. I transform business objectives into creative, data-driven, and results-oriented approaches.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Kalia Club
Digital Communication Manager
SPORTS
April 2026 - Today (4 months)
Toulouse, France
Brand launch and strategic support for the company's development.

Brand identity construction: definition and positioning of the brand platform; creation of visual identity and branding (graphic charter, editorial universe, tone of voice); development of the 360° communication strategy.

Social Media Management: Design and management of the editorial calendar; community management; creation of social-first content; performance monitoring and strategic recommendations.
Communication Strategy Community Management Social Media Content Creation Branding
Agence Public Actif - compte Westfield France
Senior Digital Project Manager
SOCIAL NETWORKS
August 2021 - December 2025 (4 years and 4 months)
Paris, France
Strategic consulting missions and operational management of social media projects in France for all 16 centers of the Unibail-Rodamco-Westfield group. Guarantee of the quality of the file for the 41 social media accounts in the French market and manager of the group's 10 community managers.

Strategic Recommendations
Brief taking, diagnosis, studies, and strategic thinking on the design of digital campaigns
Support in the deployment of national campaigns (2024 Olympic Games)
Strategic advice in launching TikTok accounts
Consolidation of client e-reputation

Project Management
Coordination and operational implementation
Project budget management
Timeline
KPI analysis and strategic reporting

Management and Leadership
Recruitment, training, and team support
Liaison between the client and the operational team
Coordination and project success
Social Media Performance Management Communication Strategy Team Management Project Management
Natura
Social Media & Content Manager
FASHION AND COSMETICS
September 2020 - March 2021 (6 months)
Paris, France
Management of social media communication across several European markets.

Community Management
Instagram and Facebook editorial calendars for accounts in France, Europe, UK, Portugal, and Germany
Implementation of follower acquisition strategies
Strategic reporting

Influencer Marketing
Coordination between agency and advertiser
Influencer casting and briefing
Meetings and brand presentations
Gifting coordination
Content analysis
Organization of live sessions with influencers between 35K and 180K followers

Digital and Print Content Creation
Photo shooting and editing
Video shooting and editing
Creation and adaptation of social media materials (live formats, videos, posts, and stories)
Creation of retail POS materials
Social Media Communication Strategy Content Creation Influencer Marketing Community Management