Anaëlle Dufosse

I supported the brand's development in the field, managing and optimizing the performance of a network of points of sale, including boutiques and pop-up stores.

My role covered both commercial and operational challenges: performance monitoring, sales analysis (KPI, sell-out), product visibility optimization, and brand image adherence at each point of sale.

I was also involved in implementing commercial operations, ensuring the proper execution of standards and consistency in the customer experience.

In parallel, I managed the field teams daily: coaching, objective tracking, regular performance reviews, and implementing corrective actions to maintain a high level of standards.

Finally, I served as an interface between the field teams and management, relaying needs, areas for improvement, and development opportunities.

I specialize in outsourced sales and support companies in the concrete development of their business, with a highly operational and results-oriented approach.

I act as a direct extension of internal teams, taking charge of all or part of the business development: structuring actions, customer relationship management, opportunity tracking, and support through to closing.

My objective is simple: generate revenue in a structured and efficient manner, while ensuring quality interactions and true consistency in the actions taken.

I adapt to the maturity level of each company, whether it's to strengthen an existing team or manage sales activities autonomously.

Through Axioma, I offer flexible, demanding, and tailored support, with particular attention to the quality of opportunities generated and the customer experience.