Freelancer profile translated to English.
Back to original languageAbout Ana
I design and build digital products: websites, Shopify stores, native apps (React Native), and MVPs — from the initial idea to the development-ready UI.
I work with startups and companies that are building from scratch, redesigning what isn't working, or trying to organize the chaos of a product that has grown without structure.
I structure, prioritize, and execute quickly. I integrate AI and automations as part of the product, not as an add-on: I connect tools, eliminate manual work, and make the product work by itself.
As a Shopify expert, I set up and optimize stores that sell, not just that look good.
I design, but above all, I build: from the idea to the ready-to-publish native app.
📍anadee.es
English
Fluent
Portuguese
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- PlaytomicStrategic Design ConsultantMarch 2026 - Today (5 months)Madrid, SpainPlaytomic had a product team with execution speed, but lacked a profile that brought its own design criteria. They needed someone who understood the product without needing constant explanation and could make decisions without constant supervision.I joined as a weekly strategic consultant. I interpret the business objective and decide how to solve it within the product and brand.· Promotional modals that communicate campaigns without disrupting the experience· Onboarding and feature discovery with minimal friction· Upsell screens that justify the value jump without pressure· In-app banners for two distinct audiences: players and clubs
- Ana DeeAna Dee — AI Product & System & Strategic Designer Freelance | MadridTECHSeptember 2023 - Today (2 years and 11 months)Madrid, SpainI am aStrategic Product Designerwith+12 years of experience building digital products that work— from strategy to development-ready UI.I work at the intersection of business, design, and technology. I don't just define; I execute. I design high-level interfaces, build scalable Design Systems, and support teams from the problem to the final deliverable.Experienced in complex environments: SaaS, fintech, banking, B2B and B2C platforms.How I can help you:- Design high-level UI, ready for development- Create scalable Design Systems- Define or redesign your product- Improve experience and conversion- Build rapid MVPs with an AI-first approachI work with criteria, speed, and business focus.If your product needs structure, clarity, or a UI layer that holds up in production — let's talk.Featured Projects[Ongoing] Biotrade — Marketplace Design[Ongoing] Playtomic — Strategic Design System Consultancy• MDirector — SaaS + Design System• Astara — AI Chatbot• Visagov — Web Portal• Syensqo — Intranet• Grupo Motiva — SaaS + Backoffice• Andalucía Social — App• EU Business School — Website Redesign + UI• Pangea — Strategy, Research, and Architecture• Orange Bank - App• Iryo - Responsive Platform• BBVA - App• Endesa Clientes - DS and Web
- Vume appFounderJanuary 2025 - Today (1 year and 7 months)Creation and leadership of Vume, a travel-tech app designed for women traveling alone or accompanied, focusing on safety, community, and real experiences.
Reviews
Sergio
Graphic method
Reviewed on 11/6/2024
In a project with very tight deadlines and somewhat vague specifications, Ana quickly understood what needed to be done and what would add the most value. From the first moment, you realize you are working with an experienced designer. She is very attentive to feedback and influences the design iterations. Furthermore, her high level of professionalism is complemented by a very close human approach. 100% recommended.
Carmen
Malt Community SL
Reviewed on 2/14/2019
Ana produced our annual report on the freelance situation in Spain, and we are delighted with her work. Quality and attention to detail. Thanks, Ana!
Recommendations
FU
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Education
- Director de IA - Profesional Certificado CAIO-CP™ (v2425-1) Profesional.Silicon Valley Certification Hub LLC2025
- Master en IA e InnovaciónFounderz2024Certificación FOUNDERZ + MICROSOFT
Certifications
- The Interaction Design Foundation Design for a Better World with Don NormanIxDF2024
- AI-Powered UX Design: How to Elevate Your UX CareerIxDF2024
Skill set
Categories
- Other