Anabel Sanchez

Strategic planning and execution of content strategy across 12 social media accounts Increased community growth by +35% MoM through data- driven content Generated +25% qualified leads above target via Meta Ads, improving cost efficiency Campaign analysis and performance reporting for optimization.

Scaled WhatsApp subscriber base from 100 to 700 (+600% in 6 months, ~38% MoM). Increased direct communication channel scale, strengthening retention and conversion opportunities Automated content workflows using Metricool and Asana to streamline operations and reduce manual workload.

Conversion-focused copywriting for landing pages, and email campaigns. Development of content strategies for digital products with performance-oriented messaging.