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Anabel MoraledaAM

Anabel Moraleda

Product Manager and Senior Industrial Designer

€215/day
Murcia, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anabel

Product Manager specializing inphysical products**, with a technical background in Industrial Design Engineering and over **9 years of experience in the development, management, and launch of new
products.

I have led multidisciplinary teams and managed projects from start to finish: from
theidentification of business opportunities to their market launch, integrating design, planning, international purchasing, and negotiation with suppliers.

I offer a hybrid profile that combines thecreativity of design with the strategic vision
of Product Management, allowing me to manage the product lifecycle with a holistic view.

Effort and perseveranceare two qualities that help me overcome professional challenges. I am anenergetic, goal-orientedperson, convinced that the best way to achieve them is through active listening, collaboration, and continuous improvement.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Murcia (up to 50km)

Experience

  • The Artworks Lab
    Product Manager and Senior Industrial Designer (Freelance)
    January 2025 - Today (1 year and 5 months)
    Management and development of comprehensive industrial and graphic design projects for national and international clients, leading from product strategy to technical execution.
    Functions and achievements:
    • Industrial Design: Development of kitchen products and plastic packaging for the cosmetic sector.
    • Product Management Strategy: Coordination of projects from the concept phase to final delivery, ensuring technical and commercial viability.
    • Graphic Design and Packaging: Creation of visual identity, advertising posters, and packaging design for companies in Europe and Asia.
    • 3D Modeling and Rendering for pre-sale presentations and product catalogs.
    Product Development 3D Modeling Graphic Design
  • Iris Cristal
    Senior Industrial Designer
    January 2024 - January 2025 (1 year)
    Head of the design department in a crystal lamp manufacturing company. Development and implementation of new products for the portfolio.
    Functions and achievements:
    • Trend and market analysis for the creation of collections aligned with the brand's identity.
    • Development and conceptualization of new products, from the initial idea to the technical definition for manufacturing.
    • 3D modeling, rendering, and implementation for manufacturing.
    • Graphic design support for marketing and visual communication actions.
    Product Development Graphic Design 3D Modeling technical drawings
  • UniversalBlue
    Product Manager
    January 2022 - January 2024 (2 years)
    Functions:
    • Product: complete lifecycle management from ideation, development, launch (Marketing), monitoring (After-Sales Service), and portfolio withdrawal.
    • Innovation: Product roadmap definition, project planning, and multidisciplinary team coordination. Development of pioneering products in the market (e.g., decorative retractable ceiling fans).
    • Analysis and Strategy: Market and trend research, user research, and benchmarking. Analysis of ERP, web, and Amazon sales data. Opportunity identification.
    • Purchasing and Suppliers: Negotiation of terms with international suppliers (China, Egypt, Turkey), including prices, deadlines, and commercial relationships. Attendance at International Trade Fairs.
    • Logistics and Stock: Coordination of maritime transport, stock control, order planning, and spare parts management.
    Achievements:
    • Efficiency and Costs: Optimization of purchases and stock, reduction of warehouse times, and a centralized incident system that allowed for cost recovery and obtaining parts at zero cost.
    • Processes: Replacement of manual Excel processes with ERP + Power BI to improve order and stock traceability. Protocols and templates to optimize and standardize manufacturer search processes.
    • Professional Growth: Internal promotion to Product Manager leading purchasing and design.
    • Operations: Reduction of stagnant stock and decrease in incidents during seasonal campaigns.
    • Product: Introduction and management of over 350 SKUs.
    Product Strategy and Management Product Development Product Management Purchasing Team Management

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Education

  • Master in Product Manager
    UNIR.
    2026
    Este máster capacita para liderar el ciclo de vida de productos digitales uniendo negocio, tecnología y experiencia de usuario (UX). La formación abarca desde la definición estratégica y modelos de negocio hasta el diseño centrado en el cliente. Se profundiza en metodologías ágiles como Scrum o Kanban para gestionar el desarrollo y el product backlog. También incluye estrategias de lanzamiento (Go-to-Market), analítica de datos y técnicas de Growth Hacking. El programa potencia habilidades directivas y el uso de inteligencia artificial aplicada al marketing. Finalmente, se aplica todo lo aprendido en un proyecto práctico de creación de un producto real.
  • Master in Product Design and Manufacturing
    Universitat Jaume I Castellón
    2016
    Este máster de la Universitat Jaume I (UJI) se enfoca en la gestión integral del ciclo de vida del producto, combinando el diseño creativo con la ingeniería de fabricación. La formación cubre desde las metodologías de diseño y ergonomía hasta la selección de materiales y procesos industriales avanzados. Se profundiza en herramientas tecnológicas clave como el diseño asistido por ordenador (CAD), la simulación (CAE) y la fabricación asistida (CAM). El programa también integra la gestión de la innovación, el ecodiseño y la sostenibilidad en el desarrollo de nuevos productos. Además, incluye una fuerte vertiente práctica con el uso de laboratorios de prototipado rápido y fabricación aditiva. Finalmente, los alumnos aplican estos conocimientos en proyectos reales vinculados al tejido industrial del entorno.

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