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Anabelle F.AF

Anabelle F.

Product Strategy & Digital Offering Consultant

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anabelle

Welcome to my profile!

Are you developing a digital product or service and need reliable support to structure, organize, and advance it effectively?

I assist entrepreneurs, SMEs, and digital teams in the operational management of their projects: offering structuring, user journey optimization, back-office management, service provider coordination, and continuous improvement.

My goal: to transform vague ideas or projects into clear, organized, and high-performing digital solutions.

What I bring to you

  • Strong organizational and structuring skills
  • User-centric vision (UX & journey clarity)
  • Product and e-commerce culture
  • Rigorous and reliable execution
  • True operational autonomy

Types of projects & deliverables

  • Structuring and launching e-commerce catalogs (Shopify)
  • User journey and UX optimization
  • Functional piloting of SaaS tools (configurator, CRM)
  • Implementation of processes and tracking dashboards
  • Coordination of service providers (design, development)
  • Creation of digital sales materials
  • CRM management and optimization (Salesforce, HubSpot)

My added value

  • Hands-on experience launching an e-commerce project
  • Dual perspective: business + operational
  • Ability to understand on-the-ground challenges (sales teams)
  • Structured, methodical, and continuous improvement-oriented approach

Looking for an autonomous, structured, and results-oriented profile to advance your digital project? Let's talk.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 15km)

Experience

  • Indépendante
    E-commerce Website Creation and Management (Shopify)
    E-COMMERCE
    April 2025 - July 2025 (3 months)
    Issy-les-Moulineaux, France
    Creation of an e-commerce site from scratch on Shopify, from UX structuring to product launch.
    • Site design: user journey structuring, content hierarchy, responsive design
    • Shopify front-end customization (HTML/CSS with AI assistance)
    • Creation and launch of 11 SEO-optimized product pages
    • Management of 130 product variations (sizes, colors, SKUs)
    • Structuring of collections and navigation optimization
    • Shopify back-office management: inventory, promotions, product information consistency
    • Performance monitoring and anticipation of operational adjustments
    Shopify Website Creation Customer Journey Content Creation UI/UX Design E-commerce Store
  • KparK (ETI),
    Product Marketing Project Manager
    RETAIL (SMALL BUSINESS)
    November 2022 - November 2024 (2 years)
    Boulogne-Billancourt, France
    Piloting and operational support for digital and product data projects.
    • Functional piloting of a 3D configurator (SaaS Epicor CPQ): briefs, testing, acceptance, go-live
    • Structuring, updating, and validating product data on Salesforce
    • Referencing and marketing of products on digital tools and sales materials
    • Creation of sales support materials and training for sales teams
    • Coordination of service providers and cross-functional collaboration (sales, technical, marketing)
    Agile Methodology Sales Support Materials SaaS Salesforce Sales Cloud Digital Project Management
  • In Media Vita - Startup
    Digital Marketing and Communication Officer
    EDUCATION AND E-LEARNING
    September 2021 - September 2022 (1 year)
    Paris, France
    Digital marketing and communication support in a startup environment.
    • Contribution to the website redesign and UX/UI & SEO optimization
    • Writing and publishing SEO-optimized web content
    • Management of newsletter and multi-channel marketing campaigns
    • Social media management and digital content creation
    • Coordination of service providers and creation of communication materials
    Emailing Newsletter Writing Website Redesign Community Management Web Marketing Strategy

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Education

  • Master's Degree in Marketing / Communication
    Business School
    2024
  • Bachelor's Degree in Marketing / Communication
    Business School
    2022

Skill set

Categories