About Anabelle
Welcome to my profile!
What I bring to you
- Strong organizational and structuring skills
- User-centric vision (UX & journey clarity)
- Product and e-commerce culture
- Rigorous and reliable execution
- True operational autonomy
Types of projects & deliverables
- Structuring and launching e-commerce catalogs (Shopify)
- User journey and UX optimization
- Functional piloting of SaaS tools (configurator, CRM)
- Implementation of processes and tracking dashboards
- Coordination of service providers (design, development)
- Creation of digital sales materials
- CRM management and optimization (Salesforce, HubSpot)
My added value
- Hands-on experience launching an e-commerce project
- Dual perspective: business + operational
- Ability to understand on-the-ground challenges (sales teams)
- Structured, methodical, and continuous improvement-oriented approach
French
Native or bilingual
English
Conversational
Experience
- IndépendanteE-commerce Website Creation and Management (Shopify)E-COMMERCEApril 2025 - July 2025 (3 months)Issy-les-Moulineaux, FranceCreation of an e-commerce site from scratch on Shopify, from UX structuring to product launch.
- Site design: user journey structuring, content hierarchy, responsive design
- Shopify front-end customization (HTML/CSS with AI assistance)
- Creation and launch of 11 SEO-optimized product pages
- Management of 130 product variations (sizes, colors, SKUs)
- Structuring of collections and navigation optimization
- Shopify back-office management: inventory, promotions, product information consistency
- Performance monitoring and anticipation of operational adjustments
- KparK (ETI),Product Marketing Project ManagerRETAIL (SMALL BUSINESS)November 2022 - November 2024 (2 years)Boulogne-Billancourt, FrancePiloting and operational support for digital and product data projects.
- Functional piloting of a 3D configurator (SaaS Epicor CPQ): briefs, testing, acceptance, go-live
- Structuring, updating, and validating product data on Salesforce
- Referencing and marketing of products on digital tools and sales materials
- Creation of sales support materials and training for sales teams
- Coordination of service providers and cross-functional collaboration (sales, technical, marketing)
- In Media Vita - StartupDigital Marketing and Communication OfficerEDUCATION AND E-LEARNINGSeptember 2021 - September 2022 (1 year)Paris, FranceDigital marketing and communication support in a startup environment.
- Contribution to the website redesign and UX/UI & SEO optimization
- Writing and publishing SEO-optimized web content
- Management of newsletter and multi-channel marketing campaigns
- Social media management and digital content creation
- Coordination of service providers and creation of communication materials
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Education
- Master's Degree in Marketing / CommunicationBusiness School2024
- Bachelor's Degree in Marketing / CommunicationBusiness School2022