Anabel B.

Mas de Sant Lleí, Catering Sant Lleí, and Sant Lleí Events.

Global communication management. Responsible for the commercial and sales department. Design and creativity.

Web projects for Mas de Sant Lleí and Catering Sant Lleí.

Graphic style and creativity line, content creator, and technical team coordinator. Increase in brand value and leads by 20% nationally and 30% internationally, 15% for Corporate Event Catering, and 40% for Sant Lleí Events. Direct impact on sales, which is progressive.

General Communication Plan. Coordination, implementation, and corrective measures. Social Media Management Strategy. In 2021-2022, we increased the community by 40% and improved brand reach and awareness thanks to FB Ads campaigns. The brand achieved better engagement (thanks to the brand humanization strategy). The new image increased leads through Social Media, mainly on Instagram. Email marketing and Inbound marketing campaigns boosted sales of own products. Digital reputation increased from 4 to 4.5 out of 5. Internal and external corporate design.

Art direction and project coordination. Improved brand perception in the events sector, positioning the Mas de Sant Lleí brand as the main business asset.

Creative conceptualization of B2B and B2C events. Specific actions that boost sales opportunities and improve brand perception.

B2C Sales Strategy & Sales. Driver and collaborator in the sales strategy, alongside management, with a B2C sales effectiveness ratio of 40% in 2023. Creation of specific strategies that have attracted a medium-high socio-economic audience and increased revenue per event by 30%. Presentation of a global omnichannel project to drive the company's digital transformation process. 2021. Organization: Generalitat de Catalunya. €7,700 awarded out of a maximum of €10,000. Sant Lleí Global Communication Plan and economic justification. Implementation of CRM/ERP 2023 Parker Solutions. We achieved better business management and reduced time spent on event management.