Freelancer profile translated to English.
Back to original languageAbout Ana
Coming from a background in graphic design, interface design, and communication, I now work at the intersection of communication, branding, and UI/UX design.
I am involved from brand strategy to UX/UI design, covering the entire process: positioning, visual identity, interface design, and user experience. My role is to ensure overall consistency between the brand, the product, and the proposed experience.
I also design complete brand universes: logos, graphic standards, and variations, to build clear, lasting identities aligned with business objectives.
My goal: to design useful, clear, and sustainable interfaces and identities, serving both users and project performance.
To learn more: anabbx.com
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- My Digital BuildingsCommunication Officer | Brand & UI/UX DesignerARCHITECTURE AND URBAN PLANNINGSeptember 2024 - Today (1 year and 11 months)Grenoble, FranceI design and deploy the brand identity of My Digital Buildings while actively contributing to the product design of its SaaS platform. My role is cross-functional: it connects communication, branding, web design, and UX/UI, with a user-centered and impact-oriented approach.COMMUNICATION & BRAND STRATEGY:• Management and strategic deployment of the communication plan for France & Spain.• Definition of target audiences, messages, formats, schedules, and KPIs.• Writing, planning, and coordination of multi-channel content.BRANDING & GRAPHIC DESIGN:• Definition, structuring, and evolution of the brand's visual identity.• Deployment of the graphic charter across all media.• Design of sales presentations, deliverables, webinars, and event materials.• Ensuring visual consistency between communication, web, and product.WEB DESIGN & INTERNAL SITE:• Complete redesign of the My Digital Buildings website (UX/UI, high-fidelity mockups, animations).• Design and maintenance of the Design System and deployment on Webflow.• Continuous optimization: performance, accessibility, bug fixes, and functional evolutions.UX/UI & PRODUCT DESIGN:• Co-design of the platform's user interface, in close collaboration with the Product teams.• Contribution to product decisions through a user-centered approach (journey simplification, prioritization, functional clarity).• Design of sitemaps, wireframes, prototypes, and high-fidelity mockups.• Implementation and documentation of the product Design System.• Creation and structuring of the Design & Product workflow to align user research, design, and delivery.• Participation in user testing phases and UX/UI iterations.
- Ana BbxGraphic Designer | UI DesignerDIGITAL AND ITJanuary 2020 - Today (6 years and 7 months)Grenoble, FranceEach project is a unique collaboration. I ensure I understand your objectives, vision, and expectations to strengthen the impact of your visual presence.Whether you're looking for a modern and clean look or a more traditional style, I adapt to create or transform your brand image.GRAPHIC DESIGN:• Advanced proficiency in graphic design software (Adobe Suite).• Creation of original graphics for various digital and print media, taking into account client needs and specifications.• Development of brand image and graphic charters.• Constant monitoring of design trends.UI/UX DESIGN:• Development of intuitive and aesthetic user interfaces for web and mobile applications.• Application of user-centered design principles to improve user experience (UX) and interface usability.PROJECT MANAGEMENT:• Detailed project planning in collaboration with clients to understand their objectives, deadlines, and budgets.• Efficient organization of resources and timelines to meet deadlines and deliver quality projects on time.
- Clinique PasteurGraphic & UI/UX DesignerHEALTH AND WELLNESSSeptember 2021 - November 2022 (1 year and 3 months)Toulouse, FranceGRAPHIC DESIGN:• Advanced use of graphic design software (Adobe Suite).• Design of print, web, and motion design materials.• Flexibility to respond to feedback and requested modifications.• Constant monitoring of design trends.UI/UX DESIGN:• Creation of intuitive and ergonomic graphical interfaces for the new website.• Deployment of the interface for the launch of reception kiosks and the new healthcare intranet (creation of interactive mockups during the prototyping and wireframing phase).• User testing and design improvements based on feedback.PROJECT MANAGEMENT:• Ability to work effectively with multidisciplinary teams.• Understanding the needs and constraints of different team members to ensure consistency in interface design and implementation.• Ability to integrate feedback and recommendations from various sources, including clients, end-users, development teams, etc.• Prioritization and determination of essential interface elements for efficient time management and meeting deadlines.
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Education
- Graphic DesignBRASSART2021Maîtrise de tous les aspects graphiques et créatifs afin d'en imaginer une communication visuelle pertinente (typographie, image, couleurs, mise en page). Traduction des idées en images.
- Professional Bachelor's Degree in Digital Media, Web Design, Copywriting, and DevelopmentInstitut de la Communication et des Médias2017Formation aux métiers de la communication numérique, de l'administration des sites Web et du marketing sur le média Internet, en passant par l'apprentissage des techniques web (composition graphique pour le web, conception et mise en page web (html-css), prise en main de CMS, notoriété et sécurité réseau).