Freelancer profile translated to English.
Back to original languageAbout Ana
Hello! 🎨 I'm Ana, a freelance branding designer and illustrator with over 9 years of experience helping brands create visual identities with personality.
I design brands from scratch —naming, logo, visual style— and also develop assets for social media, campaigns, packaging, or whatever the project needs. As an illustrator, I bring a unique and more human touch to each design, so that each brand tells its story authentically.
Skills:
Visual identity and branding design.
Custom illustration (editorial, advertising, packaging, social media).
Art direction and visual concept.
Print and digital asset design.
Visual content creation for social media.
I work closely, agilely, and collaboratively with clients from various sectors and sizes, from small entrepreneurs to established companies. If you have a project in mind, I'd be delighted to help you shape it.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Natysal S.A.Marketing and Design ManagerJanuary 2024 - January 2025 (1 year)Creative direction and digital branding.Design of landing pages for top sellers, creating impactful content and visuals. Social media management with the account team. Development of strategies for social media and B2C sales through digital sales platforms like TikTok Shop and Amazon. Supervision of image and communication in Retail projects. Leading projects from prototype presentation to order execution. Rebranding of packaging and product labels for third parties. Management with suppliers and coordination and validation of files with departments.
- Código Media-AgenciaArt DirectorNovember 2023 - October 2024 (11 months)⊛ Management, coordination, and follow-up of the design team.⊛ Design and creation of graphic assets for campaigns and events of all types of brands, across various online and offline media.⊛ Ideation of Key Visuals for major accounts, creation of impactful presentations.⊛ Web design, branding, and digital content.⊛ Review of creatives with the account team.
- Código MediaSenior Art DirectorJanuary 2023 - January 2024 (1 year)Direction, management, coordination, and follow-up of the design team through Agile methodologies.Design and creation of graphic assets for campaigns and events of all types of brands, across various online and offline media. Review of creatives with the account team. Frequent meetings with clients to present commercial ideas. Digital product design for major accounts (Tena Mujer, Ord, Mazda, R.M. Foundation). Support to management in the development of commercial proposals or Key Visuals.
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Education
- Master in UXUI DesignCEI2025Métodos de diseño centrado en el usuario, el diseño de interacción y la arquitectura de la información. Ideación y diseño de productos digitales que sean simples, intuitivos, eficientes y visualmente atractivos para el usuario final.