Freelancer profile translated to English.
Back to original languageAbout Ana
Hello, I'm Ana Arbelo, a marketing consultant and digital project manager. I help entrepreneurs and growing SMEs organize their projects, optimize their execution, and move forward with more focus, order, and efficiency.
When a business is already running, but ideas pile up, priorities aren't always clear, and execution becomes difficult to sustain, my job is to provide structure. I help you turn strategy into an actionable plan, coordinate processes and people, and ensure that projects move forward without chaos.
I have over 10 years of experience in marketing, communication, and digital project management. I combine strategic vision with practical execution, relying on agile methodologies, digital tools, and automation solutions to simplify work and improve results.
How can I help you?
✦ Comprehensive digital launch management
✦ Marketing project direction and supervision
✦ Coordination of campaigns, funnels, automations, and websites
✦ Organization of processes and workflows
✦ CRM, reporting, and continuous improvement
✦ Implementation of AI and automation solutions applied to business
If you are looking for a professional who brings clarity, structure, and follow-up to move your projects forward, I will be happy to help you.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- ChangeGroup Corp (Grupo Prosegur)
On Malt
Financial Product Launch ManagementBANKING AND INSURANCEOctober 2025 - April 2026 (6 months)Madrid, SpainI participated as Project Manager in the launch of Travel Money Card, a fintech product for multi-currency payments and management.My main responsibility was to coordinate the project's execution from an operational and strategic perspective, focusing on task organization, marketing planning, and the creation and coordination of the call center, a key element to ensure a good customer experience at launch.Key Contributions- Organization and tracking of project tasks.
- Development of the marketing plan for the launch.
- Creation and coordination of the call center and its support processes.
- Coordination between involved areas to ensure aligned execution.
- Preparation of content and support for the launch on key channels.
Results- Launch supported by a clear operational structure.
- Customer service base prepared to support product growth.
- WTW.Marketing SpecialistBANKING AND INSURANCESeptember 2024 - April 2025 (7 months)Madrid, Spain
- I managed and coordinated face-to-face and online events for the different business units, ensuring their proper planning and execution.
- I coordinated and executed digital marketing campaigns, optimizing online presence and lead generation.
- I managed commercial opportunities received through digital channels, facilitating lead tracking and conversion.
- I coordinated the LinkedIn strategy for WTW Spain, increasing the brand's visibility and engagement on the professional network.
- I managed payments to suppliers, ensuring accuracy and compliance with established deadlines.
- VetPartners España.Senior Marketing SpecialistMEDICALJune 2022 - March 2024 (1 year and 9 months)Madrid, Spain
- I developed and implemented digital marketing strategies for the group's veterinary centers, aligned with business objectives.
- I designed, coordinated, and evaluated marketing campaigns, optimizing resources and results.
- I managed project budgets, ensuring investment efficiency and maximum return.
- I coordinated internal communication for VetPartners, ensuring information consistency and alignment across teams.
- I created and executed the digital marketing strategy for specific campaigns, increasing the visibility and engagement of the centers.
- I coordinated the design and updating of websites, as well as their SEO positioning, improving the online presence of the centers.
- I managed online advertising campaigns for veterinary centers, significantly increasing their monthly revenue.
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Education
- Master inEAE Business School2014Máster en
- Degree in Business Communication.Universidad Católica Andrés Bello2002Licenciado Comunicación empresarial.