Freelancer profile translated to English.

Description

I help brands find their voice and communicate what they truly are.

I have more than 6 years of experience in brand strategy and copywriting. Both in international consulting (Accenture) with international clients in retail – children's fashion with a presence in 14 countries – and cosmetics – also an international brand in a long-term project with 30 brands. As well as in independent creative projects in fashion, music, and culture.

I work on brand strategy and positioning projects, copywriting for websites and campaigns, editorial narrative, key messages, and communication identity. Also creative direction when the project calls for it.

What sets me apart: I combine strategic thinking with creative execution capability. I understand data, but my strength lies in turning it into ideas and words that connect. Trained in psychology, which gives me a real advantage in understanding why people do what they do — and how to make them want to stay.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Nimbus
Illustration for Fanzine
HEALTH AND WELLNESS
June 2026 - June 2026
Barcelona, Spain
Creation of illustrations for Nimbus's summer seasonal fanzine, a personal project based on the idea of a "dream factory." The theme was space and personal discovery. With a fairly open brief, simply fill the "space" you considered necessary with some drawings and another ad hoc request from one of the members to capture what she saw. It was shared at the Nimbus summer event in Barcelona.
Illustration Editorial Design Creativity
Proyecto independiente
Creative Direction and Production of Music Event
ENTERTAINMENT AND LEISURE
May 2026 - June 2026 (1 month)
Madrid, Spain
Creative direction and production of an intimate concert in Madrid. The challenge: design an experience for an audience that came for a social plan, not specifically for the music. Solution: creation of a QR code with song lyrics to turn passive listeners into active participants. Management of format, artists, and integral production of the event.
Creative Direction Event Production Project Management User Experience
Músico independiente
Album Cover Design & Illustration
CULTURE
April 2026 - June 2026 (2 months)
Madrid, Spain
Cover design for Ángel Irizarry's instrumental guitar album "From Midnight." I developed three distinct conceptual proposals, each with its own visual language and scalability potential for Spotify, social media, and physical format with a QR code. The artist chose the hand-drawn stamp proposal.
Illustration Graphic Design Conceptualization Storytelling