About Amy
English
Native or bilingual
Experience
- OgilvySenior Designer: Social-First Content & Brand CampaignsSeptember 2025 - Today (11 months)— Concepting, designing and presenting social-first content and brand campaigns for a globally renowned client portfolio including Verizon, Mastercard, Kimberly-Clark, F1 and First Choice — Design lead for paid media automation roll-out — Contributing to client pitches, translating creative strategy into compelling, well-crafted presentations — Art directed and designed the Verizon Business long-form YouTube campaign, leading the creative from concept to completion alongside a motion designer and VO artist — Designed the official F1 App Store screens and associated social assets for the 2026 season: precision-crafted digital assets for one of the world's most iconic sporting brands
- Pick n PayDesign Team LeadOctober 2023 - August 2025 (1 year and 10 months)(Pick n Pay asap! app & online platforms) Pay— Develop and lead design and design strategy across all digital platforms: Pick n Pay asap!, Pick n Pay grocery website (www.pnp.co.za) and Pick n Pay Home website (www.pnphome.co.za, ensuring brand guideline consistency and excellence— Developed and designed integrated campaigns including: CRM, in-app media, paid media (Meta, Google, Tiktok), web design, national in-store POS (point of sale), various branding touch points (eg. truck and vehicle branding) and social media.— Creative Director and Production Project Lead for Pick n Pay asap! brand shoots and Live Shopping Show— Working closesly with cross functional teams to manage multiple project deadlines; within budget where applicable— Team Lead for Omni Channel Marketing Design Team - includes senior to junior digital and print designers— Implemented and contributed to the development of efficient team workflows and processes— Cultivating a collaborative, supportive team that favours creative problem-solving and innovative, customer centric thinking— Collaborating with cross functional teams: UX, Corporate Marketing, Brand, Online Merchandising and Category Managers— Collaborated with Gorilla Digital Agency on Smarties Award Winning campaign: FInd the Bunny, Get the Money!
- Pick n PaySenior DesignerApril 2022 - September 2023 (1 year and 5 months)— Lead design and design strategy across integrated campaigns from concept to completion for all PnP Online brands: Pick n Pay asap!, Pick n Pay Online, Pick n Pay Clothing Online and Pick n Pay Home, which inlcuded CRM, in-app media, social media, paid media, OOH and POS— Multi-project time management a deadline driven environment, ensuring timelines are met and high standard of work maintained— Collaborated with cross functional teams: UX, Marketing, Online Merchandising, and external creative agencies to deliver cohesive omni channel experiences
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Education
- BA Visual Brand CommunicationsAAA School of Advertising2012Specialising in Graphic Design
- Certificate In Marketing CommunicationsAAA School Of Advertising2012Certificate In Marketing Communications