Freelancer profile translated to English.
Back to original languageAbout Anne-Marie
Marketing & Communication Strategy Expert | Teacher | Author
🔵 Expert in marketing and communication strategy, I have been supporting companies, institutions, and training organizations for over 20 years in developing their visibility, their offerings, and their impact. As a senior consultant, pedagogical engineer, and author, I help you structure your strategies (positioning, digital marketing, content, sales funnel) with a tailor-made approach, grounded in analysis and results.
🚀 Marketing and Strategic Support Services:
- Strategic Audit (marketing, communication, digital, social media)
- Market Research (quantitative, qualitative, exploratory)
- Marketing Action Plan and Launch Plan
- Support for Certification (Qualiopi, RS, RNCP)
- Creation of Educational Pathways and Training Materials
👩💻 Training and Workshops:
- Building an Effective Marketing Strategy
- Deploying Your Digital Communication Strategy
- Social Media: Posture, Editorial Line, and Influence
- Referencing Your Website (SEO / Google)
- Creating and Managing a Sales Funnel
- Other modules upon request or based on specifications
Examples of projects:
- Feasibility and Opportunity Study for AFDAS (RNCP)
- Design of National Marketing Training Courses for ADEME
- Drafting of a Strategic Report on the DMA and DSA for the European Commission (DG Connect)
- Strategic and Business Model Coaching for Creators with Initiative Var and Epigo
- CRM Implementation and Creation of Certified Pathways for a Training Organization (The Talks)
- Digital Presence Audit for a Major Tour Operator, an AI Association, a Translation Startup
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 20km), Toulon (up to 50km), Tarbes (up to 20km), Nice (up to 20km), Aix-en-Provence (up to 20km)
Experience
- Commission européenne – DG ConnectWriterPUBLIC SECTORDecember 2023 - April 2024 (4 months)Strategic writing mission: I was commissioned to analyze and simplify European digital regulations (DMA, DSA, cybersecurity directives) for a professional audience. My role was to produce an accessible, structured, and rigorous summary document to clarify the B2B and B2C issues related to digital regulation in Europe.This mission utilized my skills in strategic marketing, regulatory analysis, technical simplification, and professional writing.
- Zigzag MarketingZigzag Marketing – Founder and Senior ConsultantCONSULTING AND AUDITSMay 2016 - Today (10 years and 3 months)Since 2016, I have been leading Zigzag Marketing, an independent agency specializing in marketing strategy, market research, and project development. I support companies, institutions, startups, and training organizations on topics such as strategic positioning, digital visibility (SEO, social media, sales funnels), and marketing and sales action plans.I also undertake institutional missions, notably for ADEME (designing service marketing training, mapping stakeholders, webinars) and for AFDAS, by drafting opportunity and feasibility studies for the renewal of professional certifications (RNCP).Committed to supporting business creators, I work with the Epigo association, Initiative Var (mentor and sponsor), and through my blog analyse-de-marche.fr, to provide practical tools and advice on market research, strategy, and offering structuring.
- The TalksThe Talks – General Manager & Training ConsultantEDUCATION AND E-LEARNINGJanuary 2020 - December 2024 (4 years and 11 months)At The Talks, I designed and managed the entire development strategy for the training organization, leveraging a dual expertise: strategic marketing and certified pedagogical engineering. My role covered quality management (Qualiopi), offering structuring, creating multimodal content (in-person, distance learning, e-learning), and implementing a CRM specifically for training organizations.I designed tailor-made training programs aligned with skills frameworks (RS, RNCP), wrote the pedagogical outlines, assessments, practical exercises, and supported trainers in pedagogical facilitation. I also assisted other organizations in submitting certifications to France Compétences, ensuring CPF compliance, quality audits, and the implementation of certified pathways.This mission solidified my position as an expert in pedagogical strategy for vocational training stakeholders.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBAIFG and Inseec2022
- CSR CertificateLa boîte à mots2024La RSE : introduction, réglementation, communication RSE
Certifications
- 2018 Medal for the book 'Marketing for VSEs in the Era of Digital Transformation'Academy of Commercial Sciences of ESCP Europe2018