Freelancer profile translated to English.
Back to original languageAbout Anne-Marie
Marketing & Communication Strategy Expert | Teacher | Author
🔵 Expert in marketing and communication strategy, I have been supporting companies, institutions, and training organizations for over 20 years in developing their visibility, their offerings, and their impact. As a senior consultant, instructional designer, and author, I help you structure your strategies (positioning, digital marketing, content, sales funnel) with a tailor-made approach, grounded in analysis and results.
🚀 Marketing and Strategic Support Offers:
- Strategic Audit (Marketing, Communication, Digital, Social Media)
- Market Research (Quantitative, Qualitative, Exploratory)
- Marketing Action Plan and Launch Plan
- Support for Certification (Qualiopi, RS, RNCP)
- Creation of Educational Pathways and Training Materials
👩💻 Training and Workshops:
- Building an Effective Marketing Strategy
- Deploying Your Digital Communication Strategy
- Social Media: Stance, Editorial Line, and Influence
- Referencing Your Website (SEO / Google)
- Creating and Managing a Sales Funnel
- Other Modules on Request or Based on Specifications
Project Examples:
- Feasibility and Opportunity Study for AFDAS (RNCP)
- Design of National Marketing Training Programs for ADEME
- Drafting of a Strategic Report on DMA and DSA for the European Commission (DG Connect)
- Strategic Coaching and Business Model for Creators with Initiative Var and Epigo
- Implementation of a CRM and Creation of Certified Programs for a Training Organization (The Talks)
- Digital Presence Audit for a Major Tour Operator, an AI Association, and a Translation Startup
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 20km), Toulon (up to 50km), Tarbes (up to 20km), Nice (up to 20km), Aix-en-Provence (up to 20km)
Experience
- Commission européenne – DG ConnectWriterPUBLIC SECTORDecember 2023 - April 2024 (4 months)Strategic writing mission: I was commissioned to analyze and simplify European digital regulations (DMA, DSA, cybersecurity directives) for a professional audience. My role was to produce an accessible, structured, and rigorous summary document to shed light on the B2B and B2C issues related to digital regulation in Europe.This mission utilized my skills in strategic marketing, regulatory analysis, technical simplification, and professional writing.
- Zigzag MarketingZigzag Marketing – Founder and Senior ConsultantCONSULTING AND AUDITSMay 2016 - Today (10 years and 1 month)Since 2016, I have been leading Zigzag Marketing, an independent agency specializing in marketing strategy, market research, and project development. I support companies, institutions, startups, and training organizations on topics such as strategic positioning, digital visibility (SEO, social media, sales funnels), and marketing and sales action plans.I also undertake institutional missions, notably for ADEME (design of service marketing training, stakeholder mapping, webinars) and for AFDAS, by drafting opportunity and feasibility studies for the renewal of professional certifications (RNCP).Committed to supporting business creators, I work with the Epigo association, Initiative Var (mentor and sponsor), and through my blog analyse-de-marche.fr, to provide practical tools and advice on market research, strategy, and offering structuring.
- The TalksThe Talks – General Manager & Training ConsultantEDUCATION AND E-LEARNINGJanuary 2020 - December 2024 (4 years and 11 months)At The Talks, I designed and managed the entire development strategy for the training organization, leveraging a dual expertise: strategic marketing and certified pedagogical engineering. My role covered quality management (Qualiopi), offering structuring, multimodal content creation (in-person, distance learning, e-learning), and the implementation of a CRM dedicated to training organizations.I designed tailor-made training programs aligned with competency frameworks (RS, RNCP), wrote the pedagogical outlines, assessments, practical exercises, and supported trainers in pedagogical facilitation. I also assisted other organizations in submitting certifications to France Compétences, CPF compliance, quality audits, and the implementation of certified programs.This mission consolidated my position as an expert in pedagogical strategy for professional training stakeholders.
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Education
- MBAIFG and Inseec2022
- CSR CertificateLa boîte à mots2024La RSE : introduction, réglementation, communication RSE
Certifications
- Médaille 2018 pour le livre "Le marketing des TPE à l’heure de la transformation digitale"Académie des sciences commerciales de ESCP Europe2018