About Amory
French
Native or bilingual
English
Conversational
Spanish
Fluent
Catalan
Basic
Experience
- FreelancerVisual Production Director & Systems Strategist - Studio AmorySOCIAL NETWORKSJanuary 2024 - Today (2 years and 7 months)SpainEvolution towards complete visual systems architecture and automation for premium clients.STRATEGIC SHIFT:After 3 years of pure production, I identified that clients didn't just need "pretty pictures," but visual ecosystems that work autonomously. I transitioned from selling time to architecting systems.AREAS OF FOCUS:▮ REAL ESTATE VISUAL ARCHITECTURE→ I no longer do "photo shoots." I design complete packages:· HDR photos optimized for emotional conversion (not just technical)· Integrated 3D virtual tours· Vertical videos (Reels) ready for social media virality· Multi-channel publishing strategy→ Result: Properties don't just "look good," they sell faster.▮ DIGITAL INFRASTRUCTURE & AUTOMATION→ Development of high-speed websites for B2B clients (Astro/React).→ Implementation of automated workflows for visual asset delivery.→ Injection of SEO metadata (IPTC) into each file for invisible organic positioning.→ Integration with automation tools (n8n, Zapier) to reduce manual tasks.→ Result: Visual assets continue to generate value months after delivery.▮ CORPORATE STORYTELLING (B2B)→ Creation of "Backstage" content for service professionals (Chefs, Artisans, Creators).→ Focus: "The human behind the craft." Humanizing brands in a market saturated with generic content.→ Formats: Authentic UGC, mini-documentaries, organic content series.→ Result: Conversion of followers into high-trust clients.CURRENT POSITIONING:I no longer compete with photographers. I compete with digital agencies, but with the advantage of:1 Mastering visual execution (20 years of craft)2 Understanding technical infrastructure (background in web development and systems)3 Offering a single point of contact (no need to coordinate 3 freelancers)Pricing: I don't sell days. I sell systems that continue to generate value after my intervention.
- FreelancerVisual Production Manager — Studio Amory (Freelance)January 2021 - January 2023 (2 years)Launch and structuring of visual production activities for real estate and professional events.MAIN MISSIONS:- REAL ESTATE: Development of HDR photographic reports for real estate agencies in Catalonia. Implementation of a fast delivery process (48h) to maximize mandate turnover. Portfolio: Premium villas, urban apartments, commercial spaces.- EVENTS & WEDDINGS: Second Shooter for lead wedding photographers. Documentation of "Backstage" for event professionals (Catering, MUA, Wedding Planners). Focus: Capturing the effort and talent behind the final result.- PRODUCTION MANAGEMENT: Complete workflow from shooting to final delivery. Process optimization to ensure consistent quality and reduced turnaround times. Management of redundant backups and file security.KEY RESULTS:→ +50 real estate projects completed→ Average sales time reduced by 30% for repeat clients→ 95% satisfaction rate (organic recommendations)Tools: Canon, Adobe Lightroom Classic, Premiere Pro, Capture One.
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