Amory D.

Assisting clients in data analysis and improving digital performance.

Projects carried out:

• Analysis of user behavior and digital journeys

• Monitoring and analysis of performance KPIs

• Identification of optimization levers and friction points

• Analysis of engagement and conversion data

• Data-driven recommendations to improve digital performance

Skills developed:

• Data analysis

• KPIs & reporting

• Digital performance

• Data storytelling

• User journey optimization

This experience has allowed me to develop a strong culture of performance measurement and data-driven decision-making.

As Assistant Manager at Adidas, I worked in a highly performance-oriented environment where the analysis of key indicators (KPIs) is essential for driving business and optimizing results.

This role allowed me to develop a practical and operational approach to data applied to business.

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🔎 Main responsibilities:

• Monitoring and analysis of sales KPIs (Revenue, Average Transaction Value, Conversion Rate, Traffic)

• Daily performance management of the point of sale

• Identification of improvement levers and implementation of corrective actions

• Sales and customer behavior analysis

• Inventory management and product flow optimization

• Team support and guidance on objectives

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📊 Skills developed:

• Retail Performance & KPI Analysis

• Reading and interpreting business data

• Data-driven decision-making

• Operational optimization

• Data storytelling to field teams

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Impact:

• Direct contribution to achieving and exceeding sales targets

• Improved performance management through fine-grained indicator analysis

• Implementation of concrete actions based on data analysis

Conducting data and digital performance analyses to support the optimization of websites and user journeys. KPI monitoring, identification of friction points, data-driven recommendations, and coordination with project teams to improve performance and user experience.