Amory D.

As a freelancer at Digital Rise, I assist clients in analyzing user behavior and optimizing their digital performance.

This experience has allowed me to develop a data and user-oriented approach, combining quantitative analysis with an understanding of customer journeys.

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🔎 Main missions:

•Analysis of user behavior (navigation, interactions, journeys)

•Identification of friction points in digital journeys

•Monitoring and analysis of KPIs (traffic, engagement, conversion, CTR)

•Recommendations for UX optimization based on data

•Contribution to improving the performance of digital interfaces

•Use of data analysis and monitoring tools

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📊 Skills developed:

•Behavioral data analysis

•Conversion Rate Optimization (CRO)

•User-oriented data storytelling

•UX analysis (journeys, friction, engagement)

•Data-driven product / digital approach

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Impact:

•Improved user experience on several projects

•Identification of optimization levers based on data

•Contribution to increasing digital performance

As an Assistant Manager at Adidas, I worked in a highly performance-oriented environment where the analysis of key indicators (KPIs) is essential for driving business and optimizing results.

This role allowed me to develop a concrete and operational approach to data applied to business.

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🔎 Main missions:

•Monitoring and analysis of sales KPIs (Revenue, Average Basket Size, Conversion Rate, Traffic)

•Daily performance management of the point of sale

•Identification of improvement levers and implementation of corrective actions

•Sales and customer behavior analysis

•Inventory management and product flow optimization

•Team support and management towards objectives

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📊 Skills developed:

•Retail Performance & KPI Analysis

•Reading and interpreting business data

•Data-driven decision-making

•Operational optimization

•Data storytelling to field teams

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Impact:

•Direct contribution to achieving and exceeding sales targets

•Improved performance management through in-depth indicator analysis

•Implementation of concrete actions based on data analysis

Analysis of performance and website improvement. Monitoring of the digital project with coordination and liaison between teams.