Freelancer profile translated to English.
Back to original languageAbout Sérine
🔎 Product Manager | Growth & CRO | UX Strategy | Conversion & Product Performance
7 years of experience in designing, optimizing, and growing digital products (e-commerce & B2C), with a data, UX, and business performance-oriented approach.
I support product and marketing teams to accelerate conversion and improve user experience, relying on continuous experimentation and KPI analysis.
💡 My Approach:
✔ Conversion Funnel Management & Growth Levers Identification
✔ Data-Driven CRO and UX Strategy (Quantitative & Qualitative)
✔ Product Roadmap, Prioritization, and Team Coordination (Tech, Design, Marketing)
📌 Key Skills:
🔹 CRO & A/B Testing (GA4, Hotjar, AB Tasty, Kameleoon)
🔹 UX Optimization & Prototyping (Figma, Miro, Adobe XD)
🔹 Product Growth & Performance (SEO, Conversion, Engagement)
🔹 Agile Methodologies & Product Management (Jira, Notion, WordPress, Shopify)
🔹 Behavioral Analysis & KPI Tracking
🚀 Open to new missions focused on Growth, CRO, and Product Management.
👉 Let's discuss your conversion and product optimization challenges!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Annecy (up to 10km)
Experience
- FreelanceCRO & UX - E-commerceE-COMMERCESeptember 2022 - Today (3 years and 9 months)Paris, FranceContext: Supporting B2C e-commerce brands (Linvosges, Voltaire Bike, Pierre Hermé) in the design, optimization, and management of their websites and conversion funnels, with a focus on business performance and user experience.Responsibilities:Product Management & Roadmap: Defining product vision, prioritizing features, backlog management, writing user stories, and sprint planning.UX & CRO Optimization: Comprehensive analysis of user journeys, identification of friction points and conversion levers, implementation of A/B tests, and prioritized recommendations based on ROI.Data & KPIs: Performance tracking via GA4, Hotjar, ContentSquare, Excel; analysis of user behaviors to guide product decisions and action prioritization.Web/E-commerce Design & Integration: Creation of UX wireframes and prototypes, design and redesign of websites and e-commerce sites (WordPress, WooCommerce, Shopify), front-end integration (HTML, CSS, JS), technical optimization, and site performance.Coordination of multidisciplinary teams: Design, development, marketing, supply chain, QA; functional acceptance testing and deliverable validation.Results / Impact:+5 to +10 points on the quote → contract conversion rate through journey simplification and UX optimization.-30 to -40% internal processing time thanks to ERP/CRM workflow automation.Measurable improvement in user experience and business performance across all client projects.
- EKOLE - EKOUTEDigital Product Manager / UXEDUCATION AND E-LEARNINGJanuary 2020 - August 2022 (2 years and 7 months)Context: Managing web projects and applications in the education sector, notably the redesign of the UNSA Éducation website to make platforms more accessible and performant.Responsibilities:Product Management & UX: Defining the roadmap, designing user journeys, creating wireframes and prototypes, implementing user-centric UX solutions.Web Design & Integration: Information architecture, no-code/WYSIWYG back-office, publication workflows, rights management, and front-end integration.Coordination and Monitoring: Working with design, development, and content teams, monitoring user adoption and satisfaction KPIs, final testing and validation.Results / Impact:Rapid adoption by non-technical contributors thanks to an ergonomic and intuitive interface.Structuring of a complex documentary base and simplification of contribution.Measurable improvement in user experience and website performance.
- Phenix GroupeDigital Project Manager & UXPRESS AND MEDIASeptember 2017 - August 2019 (1 year and 11 months)Paris, France
- Functional scoping and writing specifications for an internal business application
- Prioritization and coordination between business units and technical teams
- Management of testing phases and user support
Results:- Successful deployment and rapid adoption thanks to adapted ergonomics
- Efficiency gains and error reduction in internal workflows
Reviews
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Education
- Master of Science - MS2 - Digital Marketing & E-business (Distinction)INSEEC2019MARKETING DIGITAL /CONCEPTION INTERFACE UTILISATEUR/ACQUISITION DE TRAFIC ET COMMUNICATION /POLITIQUE DE FIDÉLISATION ET ANIMATION DE COMMUNAUTÉ
- Bachelor's Degree in E-business Project ManagementEIMP2017Comprendre l'univers de l'e-business Connaître le cadre légal de l'e-business Mettre en oeuvre le marketing web Organiser et optimiser la communication digitale Maîtriser les techniques informatiques : Excel avancé/Prestashop/Suite Adobe/Wordpress/CMS Manager de l'e-Entreprise : CRM,Supply Chain
Certifications
- Digital Marketing & E-businessINSEEC2019