Freelancer profile translated to English.

Description

Confirmed Growth Marketer in digital marketing with over 7 years of experience in designing creative communication strategies and building acquisition funnels. Specialist in communication and brand development, I have contributed to the growth and creation of strong brands in various sectors — Beauty and Cosmetics, Perfumery, Fashion, Hospitality, and Real Estate.

My holistic approach to marketing and my expertise in content creation have led me to collaborate with over 30 brands such as Jacob Delafon, Rêve d'un Jour, Maître Parfumeur et Gantier, and Groupe SEB and Holmarcom. An entrepreneur at heart, I am passionate about innovation and growth marketing.

My areas of expertise include:

Development and management of marketing plans
Development and implementation of acquisition funnels (communication and e-commerce)
Social media management and automation of community management
Creation of impactful and coherent brand content
Email marketing and Newsletters
E-commerce: sales optimization through SEA, Meta Ads, and other levers

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Prigma Agency
Chief Executive Officer
December 2021 - Today (4 years and 6 months)
Casablanca, Morocco
Prigma is a team of ambitious, talented, and passionate marketers based in Casablanca. We are dedicated to our work and aspire to excel. As strategic partners, we collaborate closely with our clients, fully engaging with their brand and fostering robust relationships built on trust and longevity. Our approach centers around a deep understanding of our clients' long-term objectives, enabling us to establish flexible partnerships that drive growth. By combining data-driven techniques with creative problem-solving, we embody a dynamic, open-minded, and passionate agency, committed to performance.
Agile Project Management Strategic and Operational Marketing Communication Strategy
SOUTHBRIDGE A&I
Strategy Consultant
September 2018 - August 2019 (11 months)
Casablanca, Morocco
Selected projects: -Supported 30+ Moroccan SMEs in a 6-month incubation program, focusing on their business models and growth strategies. -Played a key role in strategic proposals, including planning for Madagascar's President and analyzing the Tanger Tech industrial project. Skills: Market Research, Data Analysis, Startup Incubation and Support, Strategic Business Planning
Jumia Group
Marketing Intern - Jumia
June 2016 - August 2016 (2 months)
Casablanca, Morocco
Selected projects: -Designed digital marketing campaigns to communicate around the rebranding of Jumia Market. -Explored ideas of events and partnerships with small and medium sized enterprises. -Developed and presented ideas of loyalty programs that could be implemented within a short scope. -Developed a celebrity endorsements strategy and its implementation guidelines. -Contributed in the elaboration of a campaign aimed at fighting and reporting vendors' inappropriate prices.