Freelancer profile translated to English.
Back to original languageAbout Amine
As a freelancer, I have carried out numerous digital marketing, SEO, and web development projects. Thanks to my various professional and entrepreneurial experiences, I have developed and deepened new expertise and am therefore able to support you in your entire digital project.
French
Native or bilingual
Arabic
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- LINXEAGrowth ManagerBANKING AND INSURANCEDecember 2021 - Today (4 years and 6 months)Paris, FranceClient Acquisition• Definition of the paid acquisition strategy on SEA, SMA, Comparison sites, Display, Retargeting, Affiliation, and referral channels to generate qualified traffic and leads.Webmastering• Technical and editorial SEO audit and backlink optimization.• A/B Testing and UX improvement of the showcase site.Project Management• Launch of new solutions (Referral program, FAQ, chatbot).• Automation of actions carried out for acquisition through the creation and optimization of workflows via Zapier.Tracking and Reporting• Tagging plan management via Google Tag Manager, Monitoring and Analysis of KPIs (Google Analytics 4) and creation of Dashboards on Looker Studio.
- NickelWebsite Marketing SpecialistMarch 2020 - December 2021 (1 year and 9 months)France- Maintenance and management of the showcase site on Drupal.- SEO strategy management.- Management and integration of tracking tags (GTM, GA, Data Studio).- KPI monitoring and analysis.- A/B Testing and report analysis (AB Tasty).
- Octopus PlusDigital Marketing ManagerFebruary 2018 - March 2020 (2 years and 1 month)Tunis, Tunisia- Development of websites under various CMS (Wordpress, Drupal, Magento, Prestashop, ...).- SEO-SEM referencing (Content writing, Indexing, Link building, Search Engine Optimization).- Management and optimization of acquisition campaigns for various clients (Google Ads, Microsoft Ads, SMA, Display).- Definition of the webmarketing plan (Community Management, Newsletter Creation, Web Analytics, ...).- Tracking and tagging plan management (Universal Analytics).
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Education
- Applied Bachelor's Degree, Electrical Engineering; Automation and Industrial ComputingHigher Institute of Technological Studies of Bizerte2012Licence appliqué, Génie Électrique; Automatisme et Informatique Industrielle
- Baccalaureate, Technical ScienceKhaznadar Secondary School - Bardo2009Baccalauréat, Science Technique
Certifications
- WordPress CertificationCodecanyon2017