Freelancer profile translated to English.

Description

With 7 years of experience on the Salesforce Marketing Cloud platform, covering both technical and functional aspects, I am capable of intervening in all stages of a Marketing Cloud project lifecycle (Design, Integration, Testing, Deployment, Support, and Coaching).

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ACCOR
Salesforce Marketing Cloud Product Owner
HOSPITALITY
December 2022 - May 2023 (6 months)
Issy-les-Moulineaux, France
• Project study for data migration.
• Backlog management
• Facilitation and requirements gathering.
• Implementation of data import and export flows, as the Marketing Cloud data source was a Data Warehouse and not Salesforce CORE.
• Client testing supervision.
• Export of Email and SMS tracking data in file format for reporting purposes.
Groupe Alain Afflelou
Salesforce Marketing Cloud Technical-Functional Consultant
HEALTH AND WELLNESS
April 2022 - November 2022 (8 months)
• Facilitation and requirements gathering.
• Deployment of 2 new Business Units (Belgium and Spain)
• Management of commercial pressure.
• Management of personalized customer journeys.
• Specific development: Web page (Marketing campaign management, Email and SMS unsubscribe, Standard and specific forms)
• Deployment and training of end-users.
• Documentation.
Unibail Rodamco Westfield
Salesforce Marketing Cloud Consultant
REAL ESTATE
April 2021 - February 2022 (11 months)
Paris, France
• Configuration and creation of Facebook audiences via Advertising Studio.
• Targeting design and audience preparation via Automation Studio.
• Creation and design of personalized Interactive Emails.
• Management of rights and permissions for 80 BUs in SFMC.
• Backlog management
• Support and training for local teams.
• Populating the Marketing Data Model
• Development of an unsubscribe page.
• Export of email and SMS tracking data in file format for reporting purposes.