About Amine
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- iCOVER GroupDigital Marketing Associate (Growth Strategy Lead)August 2023 - Today (3 years)
- Own digital growth strategy across SEO, content marketing, CRM, lifecycle marketing, marketing automation, and paid acquisition channels.
- Fulfillment BridgeSenior Growth ManagerApril 2020 - August 2023 (3 years and 4 months)China
- Owned end-to-end growth strategy: Paid acquisition, SEO, email lifecycle, and conversion optimization — across international eCommerce markets.
- Increased lead generation by 227% while reducing CPA by 35% through structured experimentation and funnel optimization.
- Managed acquisition budgets ranging from $4K–$75K monthly across multiple international markets.
- Improved marketing ROI by 47% through media mix optimization and multi-touch attribution
- Increased organic traffic from 800 to 15,000 monthly visitors (+1775%) through SEO and content strategy.
- Increased email-attributed revenue by 120% through lifecycle automation and audience segmentation.
- Built acquisition programs across Google Ads, Meta, LinkedIn, YouTube, Display, Native Advertising, and Remarketing channels.
- Built KPI frameworks tracking CAC, ROAS, conversion rates, lead quality, and channel efficiency
- MELTWATERSenior Performance ManagerOctober 2018 - April 2020 (1 year and 6 months)
- Managed regional B2B demand generation across European and Middle Eastern markets targeting enterprise and mid-market decision-makers
- Increased qualified lead volume by 61% and reduced CPL by 32% through campaign restructuring across Google Ads, Meta, LinkedIn, and display
- Increased SEO traffic by 46% and reduced bounce rate by 27%, improving landing page and paid funnel performance
- Developed performance reporting frameworks tracking CPL, conversion rates, and lead generation KPIs.
- Influenced $1M+ annual sales pipeline through demand generation initiatives
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Education
- Master's Degree in BusinessUniversity of Economics and Management2015Master's Degree in Business
- Bachelor's DegreeUniversity of Economics and Management2012Bachelor's Degree