Amine Belguendouz

Freelance business administration consultant, I help companies improve their commercial performance, structure their development, and optimize their marketing and communication actions, particularly in complex B2B environments.

My profile combines a dual MBA in Marketing, Management & Communication with a degree in microbiology, along with solid field experience in the healthcare industry (pharma, MedTech, and medical devices). I have held positions in medical visiting, business development, and Key Account Management with major players in the sector.

I work with companies that wish to:

- Structure or accelerate their B2B commercial development

- Improve the performance of their field or key account sales teams

- Clarify their marketing positioning and value proposition

- Develop their strategic accounts and revenue

- Optimize their commercial and institutional communication efforts

Business Strategy & Performance

- Commercial and organizational performance diagnosis

- Identification of growth levers

- Development of operational and quickly actionable action plans

B2B Commercial Development

- Structuring of prospecting and acquisition strategies

- Customer portfolio development

Strategic Account Management (Key Account Management)

- Support for complex multi-stakeholder sales cycles

Strategic Marketing

- Market analysis and positioning

- Development of differentiating value propositions

- Structuring of commercial offers

- Product and service launches

Business Communication

- Clarification of commercial messages

- Creation of effective sales materials

- Harmonization of internal/external communication

- Optimization of B2B and digital communication

- Expert management of a portfolio of prescribing physicians in psychiatry, neurology, and general medicine.

- Deployment of medical influence strategies on an CNS range in a highly competitive environment.

- Optimization of prescriptions through a scientific, relational, and strategic approach in the field.

- Contribution to regional commercial performance by achieving and exceeding visit and prescription targets.

- Building a solid network of prescribers and opinion leaders in the central nervous system field.

- Development and securing of strategic contracts in the hemodialysis field with public and private healthcare facilities.

- Management of sales growth for dialysis generators and associated consumables within a portfolio of key accounts.

- Implementation of market penetration strategies in high-value accounts within a competitive environment.

- Management of complex sales cycles involving tenders, multi-stakeholder decisions, and strict regulatory constraints.

- Contribution to the optimization of the economic performance of dialysis centers through integrated solutions (equipment + consumables + services).