Freelancer profile translated to English.
Back to original languageAbout Aminata
Dear Business Leaders,
Are you looking to solve a problem of meaning? To make your brand resonate? To boost your communication efforts or gain new perspectives? With over 13 years of experience, I help transform the communication of companies of all sizes and all sectors of activity.
Why me? Because I am flexible, creative, and strategic. I have managed brand redesign projects, implemented acquisition, conversion, and loyalty strategies, developed innovative business models, and created unique services. I master the various media and non-media levers like a conductor, harmonizing your presence across all relevant channels.
My approach? Simple and effective. I plan, I create, I disseminate. Your messages are clear, convincing, and impactful. Whether for events, loyalty campaigns, or internal communications, I am here for you.
By choosing me, you benefit from a tailor-made communication strategy adapted to your needs. No more juggling multiple providers. I am your single partner, dedicated to bringing out the best in your company.
Imagine communication that engages, inspires, and retains. That's what I offer. Choose expertise, creativity, and impact.
Contact me now. Together, let's take your business to the next level.
Be bold. Be disruptive. Be visible.
See you soon!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DBF AUDITCOMMUNICATION MANAGERCONSULTING AND AUDITSJune 2018 - April 2024 (5 years and 11 months)Issy-les-Moulineaux, FranceBRAND / Brand platform, strategic positioning and alignment, CSR roadmap. Brand redesign and management, employer branding construction and development.DIGITAL COMMUNICATION / Strategy, editorial line, and channel management (Website, social media, landing pages, directories, stores, etc.)EVENTS / Organization of internal events: seminars, meetings, team building, company trips.MARKETING / Acquisition strategy, media plan, targeted lead acquisition campaigns, recommendations,Responsible for the design and construction of external and internal communications.
- SOLISOLCOMMUNICATION MANAGERCIVIL ENGINEERINGFebruary 2013 - July 2017 (4 years and 6 months)Aix-en-Provence, FranceSTRATEGIES / Definition of strategic communication axes. Development of marketing, media, and communication action plans for all group brands.EVENTS / Organization of over 100 events each year (Fairs, Trade Shows, seminars, Incentives, etc.).PROJECT MANAGEMENT / Design, production of all internal and external materials: print/web/Audio/Video. Media plan, space buying, budget management, and vendor selection.
- BACKTEAMSales Development ManagerCONSULTING AND AUDITSSeptember 2012 - January 2013 (5 months)Paris, FranceCommercial prospecting for communication agencies and street marketing material manufacturers. Mass Retail, Fashion, Industries.
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Education
- TECHNOLOGY DIPLOMA IN MARKETING TECHNIQUESIUT ÉVREUX2007Diplôme reconnu qui forme des professionnels compétents dans le commerce et le marketing. Il offre une formation polyvalente incluant marketing, vente, communication, gestion et négociation, permettant aux diplômés de s'adapter à divers environnements professionnels. POINTS FORTS DU DUT TC > Négociation commerciale > Formation polyvalente : large éventail de compétences nécessaires pour le commerce moderne. > Approche pratique : stages et projets tutorés pour une expérience concrète. > Ouverture à l’International : mobilité internationale avec des échanges universitaires. > Développement des compétences personnelles : créativité, initiative, travail en équipe et éthique. > Réseautage & marketing d'influence
- PROFESSIONAL MASTER'S DEGREE - ORGANIZATIONAL COMMUNICATION, Specialization in Environment and CultureUNIVERSITÉ PAUL VALÉRY - MONTPELLIER III2010> Communication stratégique : il développe et met en œuvre des stratégies de communication alignées avec les objectifs de l'organisation. > Marketing et branding : il crée et gère l'identité de marque, développant des campagnes marketing innovantes. > Gestion des médias et relations publiques : il coordonne les relations avec les médias et gère les crises et communications d'urgence. > Communication digitale : il maîtrise les outils numériques et élabore des stratégies de contenu pour les réseaux sociaux et le web. > Responsabilité sociétale des entreprises (RSE) : il intègre durabilité et responsabilité sociale dans les communications, engageant les parties prenantes. > Gestion de projet et coordination : il planifie, exécute et suit les projets de communication, coordonnant campagnes et événements. > Analyse et mesure de performance : il évalue l'impact des stratégies de communication en utilisant des KPI et des outils d'analyse. > Leadership et management d’équipe : il dirige et motive les équipes de communication, gérant les talents et développant leurs compétences. > Relations internationales et interculturelles : il adapte les stratégies à des contextes internationaux et multiculturels, gérant les partenariats internationaux. > Innovation et créativité : il développe des concepts créatifs pour des campagnes percutantes, utilisant nouvelles technologies et tendances.