Description

I moved from France to London for a laboratory job. Then COVID hit, the lab dried up, and I somehow ended up building a skincare brand, landing a Burberry partnership and reaching 30M TV viewers, all by googling 'how to do marketing' at 1am.

Turns out research and branding are basically the same job: find something that could be better, build it from nothing, and see if it works. I just do it for brands now instead of molecules.

6+ years later: 3.6M+ social reach, £700K+ revenue impact, 321M+ PR reach across fashion, e-commerce, events and social impact. Bilingual FR/EN.

Now I use AI to do in 2 hours what used to take 2 weeks. If you need marketing that actually moves the needle... let's talk!

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

High-Profile UK Events & Media Organisation
Head of Marketing
ENTERTAINMENT AND LEISURE
January 2023 - Today (3 years and 7 months)
London, United Kingdom
Led full marketing strategy for a high-profile UK events and media organisation delivering large-scale community programmes nationally. Drove brand strategy, social media management, content creation, email marketing, PR and B2B partnerships as sole Head of Marketing, owning the entire function from strategy through to execution.

Key results: grew combined social media reach to 3.6M+, scaled email subscriber list to 29,000+, achieved 321M+ PR reach, generated £700K+ revenue impact, secured 60+ institutional partnerships and delivered 5M+ TikTok views in a single month.
Social Media Strategy Email marketing Brand Strategy PR & Communications B2B Partnerships
UK Philanthropy Consultancy
Marketing Consultant
CONSULTING AND AUDITS
May 2026 - Today (3 months)
London, United Kingdom
Provided strategic marketing consultancy for a UK organisation supporting social venture leaders and impact-driven entrepreneurs. Delivered full social media asset suites, campaign materials and content strategy across LinkedIn and Instagram.

Designed and produced multi-format content campaigns including carousels, single graphics and caption copy, all aligned to brand guidelines and campaign objectives.

Results achieved within one month: LinkedIn impressions +274%, Instagram followers +70%, Instagram engagement +86%, demonstrating rapid audience growth and content effectiveness across both platforms.
Content Creation Social Media Management Campaign Management Social media Copywriting
Self-employed
Social Media & Content Strategist
CONSULTING AND AUDITS
January 2022 - December 2022 (11 months)
London, United Kingdom
Provided social media and content strategy consultancy for 5+ clients across B2C sectors including personal styling, jewellery, e-commerce, health & wellness and lifestyle brands.

Developed content, messaging frameworks and communication strategies tailored to each client's audience and objectives. Used performance data and A/B testing to continuously optimise content output.

Results across client portfolio: +40–120% audience engagement growth per client, +30–80% engagement uplift through data-driven optimisation, +15–45% conversion rate improvement and +25–60% lead generation growth per client.
Content Strategy A/B Testing Audience Growth Performance Analytics Lead generation