Description

I’m a UX Product Designer and Product Owner with 17+ years’ experience building user-centered SaaS applications in the fintech space.

I specialize in bridging business needs and user experience from research to prototyping to delivery.

I'm passionate about creating value-driven digital products

Let's connect and explore how we can drive innovation and user satisfaction. Feel free to reach out at

Languages

Arabic
Native or bilingual
French
Basic
English
Conversational

Workplace preferences

Can work on-site

Tunis (up to 50km)

AXEFINANCE - TUNIS
LEAD UX | PRODUCT DESIGNER
SOFTWARE PUBLISHING
June 2018 - February 2026 (7 years and 8 months)
Tunis, Tunisia
Managed the design team and mentored junior designers to improve design quality and efficiency.
Created wireframes, prototypes, and high-fidelity mockups for a variety of web and mobile projects.
Suggested enhancements to product design that would improve user experience.
Brainstormed with peers and members of design team to determine enhancements and product features.
Contacted proper stakeholders to share changes to project scope and timelines.
Researched and identified best-fit materials for new products.
Analyzed user feedback and implemented changes to product design.
Implementation of new processes
Agility regarding changing product scope
Design Thinking User Experience Design Product strategy User Research Product management
PREMIASOFT - TUNIS
SR. WEBDESIGNER-TEAM LEAD
E-COMMERCE
October 2016 - December 2017 (1 year and 2 months)
Tunis, Tunisia
Provided front-end website development using WordPress, internal CMS, and other editing software.
Coded websites using HTML, CSS, JavaScript, and jQuery languages.
Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
Adhered to SEO best practices while designing sites.
Identified, documented, and reported on technical factors impacting interface performance.
Researched and proposed new solutions to make website more user-friendly.
Tested websites at different design and production stages to assess conformance with designs.
UI Design User Experience Design Prototype Team management
TANITWEB - TUNIS
WEBDESIGNER TAN
DIGITAL AND IT
January 2008 - September 2015 (7 years and 8 months)
Tunis, Tunisia
Developed and maintained front-end websites using WordPress, internal CMS, and various editing tools.
Translated design mockups into functional web experiences utilizing HTML, JavaScript, AJAX, and JSON.
Implemented SEO best practices throughout the design process to improve visibility and search rankings.
Conducted research and recommended innovative solutions to enhance website usability
Coded responsive websites with HTML, CSS, JavaScript, and jQuery.
Front-End development Prototype UI Web Design