Freelancer profile translated to English.
Back to original languageAbout Amina
🙇🏻‍♀️ I think and design communication strategies connected to digital uses, for brands that want to (re)claim their voice with coherence.
Agile with different stakeholders, I support clients, agencies, VSEs-SMEs, startups, who want to better understand (themselves) to better tell (their) story.
🤝 What I help you do:
Clarify your brand positioning and structure your communication platform
Frame your editorial strategy and your communications
Build an actionable strategic recommendation, aligned with your objectives and channels
Translate complex subjects into accurate, sensitive, and legitimate messages
👩🏻‍💻 How I do it:
By observing societal changes through platforms.
By deciphering cultural and social behaviors.
By translating this understanding into strong insights and actionable strategies.
By producing messages, mechanics, and activations faithful to values and expectations.
📦 Usual deliverables: communication audit, benchmark, brand platform, trend detection and analysis, learning summaries, insight writing, creative brief, brand storytelling, strategic concept writing, activation recommendations, social media recommendation, digital and social media editorial strategy, workshops...
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Stratégie de communication - Planneur stratégique freelanceFreelance senior strategist - digital & social media expertCONSULTING AND AUDITSApril 2024 - Today (2 years and 2 months)Paris, FranceI support brands and institutions in understanding usage and defining their digital and social media communication strategy.• CONSULTING: intelligence, analysis, briefs and recommendations, editorial strategy...• CREATION: creative strategy, brand-content format conceptualization• SUPPORT: training; facilitation and presentation of workshopsSector knowledge:Beauty, hygiene and dermo-cosmetics: Eau Précieuse, Garnier, Love & Green, Bioderma, LancômeAutomotive: Renault, Dacia, MobilizeHome appliances: SEBFMCG: Coca-Cola, Ferrero/Kinder, FroneriHospitality and catering: Accor Hotels, Novotel, Mercure, Ibis, McDonald'sBanking and insurance: La Banque Postale, Ma French Bank, Société Générale, AXA, CCFMass retail: Les Magasins ULuxury: Cartier, Chopard, DiorHealth: Abbvie, Pfizer, AscenciaNon-profit: Les Restaurants du Coeur, Institut Pasteur, WWF, Kering Foundation
- Razorfish FranceSenior StrategistCONSULTING AND AUDITSMarch 2020 - March 2024 (4 years)Paris, France• Analysis of audiences and their behaviors, societal trends, brand positioning, and competitive environment• Strategic and creative recommendations• Creative brief, strategic support for teams, and guarantee of strategic coherence for projects• Development of proprietary strategic methodologies and tools through design thinking (social media, UX, digital campaign…)
- TBWA\GroupeStrategic PlannerCONSULTING AND AUDITSNovember 2018 - March 2020 (1 year and 4 months)Boulogne-Billancourt, France• Strategic recommendations (marketing, communication, social media)• Support for teams in understanding consumer behavior across different touchpoints• Management and facilitation of workshops• Design of qualitative and quantitative studies• Production of inspirational documents and methodological tools
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Education
- Master 2 Computerized Media and Communication StrategiesCELSA - School of Higher Studies in Information and Communication Sciences2015Master 2 Médias informatisés et stratégies de communication
- French Press Institute - Master 1 Media, Information and Communication, Information and Communication SciencesPanthéon Assas University (Paris II)2014Institut Français de Presse - Master 1 Médias, information et communication, Sciences de l'information et de la communication