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Amina HraouiAH

Amina Hraoui

E-commerce Specialist

€250/day
Paris, FR
3-7 years
E-commerce
Amazon Ads
Marketing
Meta Ads
TikTok Ads

Average response time: 1 hour

Freelancer profile translated to English.
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About Amina

Digital marketing, data, and e-commerce consultant, I help companies develop their online performance, from acquisition to conversion, with a results-oriented and ROI-driven approach.

Graduated from SKEMA Business School, I have developed comprehensive expertise in traffic acquisition, conversion, and data analysis, with a results-oriented and ROI-driven approach.

🔎 My areas of expertise:

Amazon & Marketplaces: Seller/Vendor Central management, product listing optimization (Amazon SEO), A+ Content, performance analysis, growth strategy

Amazon Ads (PPC): Sponsored Products, Sponsored Brands, ACOS / ROAS optimization

E-commerce (Shopify): UX/UI optimization, conversion funnel, CRO

Google Ads (SEA): Search campaigns and qualified traffic acquisition

SEO: Keyword strategy, on-page optimization, content

Data & Tracking: Google Analytics, Looker Studio, Power BI, Google Tag Manager

CRM & Automation: Mailchimp, Sarbacane, email marketing

Automated Reporting & Dashboards

Omnichannel Strategy & Customer Experience

💡 What I can do for you:

Audit and optimization of your overall digital strategy

Development and optimization of your presence on Amazon and marketplaces

Implementation and management of advertising campaigns (Amazon Ads, Google Ads)

Optimization of your e-commerce site (UX, conversion, A/B testing)

Performance analysis and data-driven recommendations

Automation of reports and dashboards

Definition of customer acquisition and loyalty strategies

📈 My goal:

Maximize your visibility, improve your conversion rate, and grow your revenue through high-performing and measurable digital strategies.

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Shopify
    E-commerce Business Creator
    January 2021 - Today (5 years and 7 months)
    Complete management and daily optimization of a Shopify site (collections, PDP, homepage, merchandising)
    Performance monitoring: analysis of conversion rate, average cart value, and sales per collection, with corrective actions
    Implementation of commercial operations and optimization of key marketing periods
    Configuration of Shopify applications (upsell, CRM, reviews, payment) and coordination with paid campaigns
    Continuous improvement of UX and product staging with a business and conversion focus
    E-commerce Marketing User Experience Design Advertising CRM
  • BIC
    E-commerce Specialist/Amazon Account Manager
    January 2023 - January 2025 (2 years)
    Clichy, France
    E-commerce Strategy & Performance:
    Implementation of cross-sell and upsell scenarios on Amazon.
    Monitoring of e-commerce KPIs (sales, conversion, stock) and proposal of corrective actions.
    Optimization of sell-out in coordination with marketing and data teams.
    Amazon Advertising Campaigns & Activations:
    Creation and management of sponsored campaigns on Amazon.
    Participation in commercial activations (promotions, key events).
    Performance analysis and competitive intelligence.
    Customer Analysis & CRM Strategy
    Analysis of purchasing behaviors and customer segmentation for personalized campaigns.
    Use of Power BI, Excel, and Google Analytics for performance monitoring and proposal of corrective actions.
    Amazon Ads Project Management Shopify Data Analysis Market Research
  • Conseil National des Barreaux
    Digital Communication Officer
    January 2022 - January 2023 (1 year)
    Paris, France
    Design, planning, and sending of targeted newsletters (via Sarbacane/Mailchimp).
    Creation of personalized content (LinkedIn Ads, email marketing, articles) adapted to audience segments.
    Analysis of campaign performance and adjustment of messages based on feedback.
    Organization and promotion of webinars for lawyers and the general public.
    Participation in the logistics, execution, and communication of institutional events.
    Creation of digital materials (visuals, web pages, posts) in collaboration with communication teams.
    Digital Communication Community Management Social Media LinkedIn Marketing Emailing

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Education

  • Specialized Master Manager
    Skema Business School
    2025
    Mastère spécialisé Manager Marketing Data et E-Commerce
  • Master 2
    Brest Business School
    2023
    Master 2 en Marketing Digital

Certifications

  • AgilePM
    AgilePM
    2024
    Méthode agile product owner Gestion de projet Scrum
  • SEO
    SemRush
    2024
Amina's certifications are only visible to Malt Community members

Skill set

CRM
Microsoft Power BI
Emailing
Social Media
Community Management
Project Management
Digital Communication
Market Research
Data Analysis

Categories