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Malt Strategy
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Amenan T.AT

Amenan T.

CRM & Data Marketing Strategist

€225/day
Paris, FR
3-7 years
Emailing
Email Management
Web Project Management
Data Analysis
Social Media Strategist

Average response time: 1 hour

Freelancer profile translated to English.
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About Amenan

With 5 years of digital marketing experience, I help companies optimize their overall performance. From viral content creation to advanced analysis on Looker Studio & Google Analytics, I master the entire conversion funnel. Perfectly bilingual (FR/EN), I operate in international environments to drive user-centric and revenue-growth focused Social Media and CRM strategies.
E-commerce
Social Networks
Digital Business Models
Press and Media
Fashion and Cosmetics

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Indépendant
    CRM & Digital Marketing Consultant
    RETAIL (SMALL BUSINESS)
    July 2024 - Today (1 year and 11 months)
    Paris, France
    Assignments with VSEs/SMEs

    Mission 1: CRM & Email Marketing Mission
    A US shoe franchise wanted to launch and structure its CRM strategy in France to increase customer loyalty and repeat sales, while respecting the specifics of the French market (GDPR, purchasing behaviors, seasonality).

    Actions taken
    Audit of the existing CRM database and customer journeys
    Definition of a CRM strategy adapted to the French market
    Segmentation of the customer base (new customers, repeat customers, inactive)
    Design of automated email scenarios (welcome, post-purchase, follow-up, loyalty)
    Writing and optimization of email content (copywriting & UX)
    Compliance with GDPR and deliverability best practices
    Results
    Implementation of a scalable CRM foundation for the French market
    Improved email engagement and customer relationships
    Activation of previously non-existent loyalty levers
    Mission 2: Social Media, Influencer & Meta Ads (startup)
    A startup specializing in home delivery wanted to increase its brand awareness, generate qualified leads, and test paid acquisition via social media.

    Actions taken
    Definition of the social media strategy (Facebook & Instagram)
    Development of the editorial calendar and content guidelines
    Implementation of an influencer marketing strategy (identification and collaboration with micro-influencers)
    Creation and management of Meta advertising campaigns (Facebook Ads & Instagram Ads)
    A/B testing on visuals, audiences, and messages
    Performance analysis and continuous optimization
    Results / Impacts
    Increased brand visibility on social networks
    Generation of qualified traffic to the site
    Acquisition of the first leads through Meta campaigns
    Emailing Email Management Hubspot Influencer Marketing Data Analysis
  • Wavestone EMLyon
    BI Consultant
    April 2024 - May 2024 (1 month)
    Paris, France
    Carrying out strategic analyses and building interactive dashboards in Power BI. Presenting strategic recommendations. Coordination between project teams.
  • NUMBERLY (1000mercis Group)
    CRM & Digital Marketing Manager
    July 2023 - January 2024 (6 months)
    Paris, France
    Operational implementation of loyalty and transactional CRM campaigns (email, SMS, push) for B2C e-commerce clients via Clang & NMP with KPI monitoring and reporting. (Clients: Sofinco, Transavia, Conforama)
    Optimization of CRM strategies to improve customer acquisition and loyalty across several B2C markets.
    Performance analysis (open rates, click-through rates, conversion rates, repurchase rates) and optimization recommendations in a test & learn approach (Excel, Looker Studio).
    Coordination with marketing, creative, data, and technical teams to ensure campaign quality and performance.
    Customer journey redesign (300 touchpoints, Sofinco) + A/B tests of emails on subjects and content: +15% open rate, +20% click-through rate (Transavia).
    Emailing Microsoft Excel actito Hubspot Email Management
Check out Amenan's experience

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Education

  • Master of Science
    EM Lyon Business School McGill University
    2024
    Master Digital Marketing & Data Science
  • General Accounting Diploma (DCG)
    Cnam Intec Paris
    2019
    Diplôme de Comptabilité Générale (DCG)

Certifications

Skill set

Influencer Marketing
Excel Analysis
Looker Studio
Microsoft Power BI
Article Writing
SEO Writing

Categories