Freelancer profile translated to English.
Back to original languageAbout Amel
My new website: amelrouadjia.com
Hello,
My name is Amel and I have been working as a product and furniture designer for 10 years. I have solid experience in the fields of childhood and wood.
My profession as a designer was born from my passion for drawing, art, colors, and everyday objects.
My work is diverse, ranging from conception to product development and illustration. Influenced by everything around me, I strive to create attractive, contemporary, and ergonomic objects. I aim to give soul to objects and enhance the ordinary. My stylistic approach is characterized by a clean formal vocabulary and the poetic combination of colors and materials.
In October 2022, I won the international design competition "Archiproducts Design Award" with my Montessori furniture project "TABLÒ" in Milan.
My references: Adeo (Leroy Merlin group), Goki, Ettomio, Oxybul éveil et jeux, Verbaudet, Gipsy Toys, Décathlon, Les Mini Mondes, Editions Auzou, Manufacture en Famille, BS Toys, Creative and cool, Chêne Décors, Alinéa, Maison du Monde, Hesperide, Alice Garden, etc.
Projects completed:
- Wooden furniture
- Montessori furniture
- Educational toys (0-12 years)
- Metal garden furniture
- Decorative objects
- Plush toys
► Skills:
+ 8 years of experience as a designer
+ 2 years of experience in product development (cost, quality, deadlines)
+ Capable of designing a product from A to Z (sketch, technical drawing, 3D, rendering, prototype, factory launch, production monitoring, transport, production cost management, packaging).
+ Understanding of the technical constraints of a project and its industrial implementation
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- MooverHead toys designerDecember 2022 - May 2025 (2 years and 5 months)Milan, ItalyToy main Industrial designer for the Danish brand : MooverCreation of toy lines for the Scandinavian brand Moover for the American market.
- ADEO ServicesIndustrial Designer - Product and FurnitureRETAIL (LARGE RETAILERS)February 2022 - Today (4 years and 4 months)The Leroy Merlin Group, ADEO, is the 3rd largest player in the home improvement market worldwide.Long-term assignment within Adeo services as an Industrial Designer (product and furniture).• My mission is to develop the exclusive international offering for the Leroy Merlin private label.• I lead the creation process, from offer construction to design research, in close collaboration with product managers, engineering, marketing, and purchasing teams.• Benchmark, trend monitoring and design direction, range construction, product design (3D, realistic rendering).
- amelrouadjia.comAmel Rouadjia design studioARTS AND CRAFTSMarch 2019 - Today (7 years and 2 months)Paris, FranceWebsite: amelrouadjia.comProduct & furniture designer, self-employed- Toy designer for children aged 0-12 (Mini Mondes, Verbaudet, Oxybul éveil & Jeux...)- Plush toys (soft toys)- Contemporary furniture- Decorative objects- Solid Oak wine cellar- Wooden merchandising (display, corner, panels, space, furniture)- Products & Furniture for cats & dogs- Art direction & strategic designClients: Verbaudet / Goki / Editions Auzou / Leroy Merlin / Gipsy Toys / Mini Mondes / BS toys / Montessori fam' / Alinea
Reviews
Wang
Hangzhou anye outdoor leisure products co.,ltd.
Reviewed on 9/16/2022
Amel is really great. Communication is smooth and she is super efficient! She can understand my demands very well, and can quickly implement my expressions into product design. We have collaborated on 3 products and I am very satisfied with each one! I definitely recommend Amel and look forward to working with her again.
M
Mélodie
Mélodie OUNDA MEYBI
Reviewed on 5/10/2022
Nothing to say, I never tire of working with Amel, it's always a pleasure. Impeccable methodology, communication, and results.
Amel has chosen to hide 1 review
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Education
- Master 2ESAA Duperré2014Design transdisciplinaire culture et territoire Workshop avec l'artiste toulousaine Maria Friese Workshop avec le chef catalan Ferran Adria à Barcelone
- D.S.A.A. Creator Designer - Industrial Creation OptionEcole Form Rive gauche2013Le designer titulaire d’un Diplôme Supérieur est en charge d’encadrer des démarches de recherche en maîtrisant des méthodes propres d’analyse et de conception. Le DSAA est un lieu de questionnement et de pratiques, mêlant valeurs éthiques, recherche du signifiant et exigences esthétiques.
Certifications
- Winner of the Archiproducts Award 2022Archiproduct Design Award - Furniture Category2022