Amel M.

Context:

As part of the evolution of its service offering, the Omnichannel & Experience team aims to centralize data sources and define an effective governance model in order to streamline resources (teams, budgets, tools) and measure the impacts of UX/CX work on the business activity of the beauty division's houses.

My role was to audit the analytics solutions in place as well as the business performance in order to provide a strategic recommendation on the use of these within the organization (definition of use cases, framework of kpis, governance, discovery) and to build a standardized methodology to facilitate the marketing of services to the houses.

Missions:

- Supervision of initiatives focused on customer and user experience to maximize the impact of product evolutions on conversion.

- Audit of processes and analysis of business data to identify key areas for optimization and strategic allocation of resources.

- Leader and internal referent in user research data methodologies, ensuring the application of methods aligned with the commercial objectives of the houses for data collection and analysis.

- Identification of use cases related to the use of data and definition of a framework for evaluating the project and business performance of CX/UX initiatives.

- Mapping of analysis tools and study of dedicated budget allocations according to the business objectives of the division and the beauty houses.

- Definition of organizational governance in the context of the development of a new service offering.

- Coordination of the communication of CX/UX analyses, optimization of inter-departmental workflows, minimizing frictions and facilitating access to internal knowledge.

Context:

As part of the rebranding and repositioning of Lido2Paris, my role was to set up a tracking & analytics implementation on Google Analytics 4.

My mission was to take charge of the evaluation of analytics and consent management solutions, the technical-functional specification, the monitoring of the technical implementation, testing and validation of the implementations

Missions:

- Supervision of the strategic transition to Google Analytics 4 (GA4), ensuring advanced tracking and analysis capabilities.

- Supporting the client in defining the KPIs framework to measure the eCommerce performance of the Lido2Paris ticket office.

- Definition of technical specifications to be developed by the technical teams

- Monitoring of developments, configuration of solutions and validation of technical implementations

- Implementation of a consent management platform (Onetrust), optimizing user consent flows while ensuring compliance with the GDPR.

- Client training on eCommerce best practices and best practices for analyzing data performance.

Context:

As part of the development of the Client Success department, Scalefast's objective was to put data at the center of strategic and business thinking.

My role was to manage the company's consulting unit in order to produce recommendations aimed at improving the business performance of the company's clients. This involved evaluating adequate solutions for collecting data, specifying and monitoring technical implementations, analyzing business and client data, contributing to product roadmaps, automating analyzed data and training internal teams in the use of this information.

Missions: