Freelancer profile translated to English.

Description

Art director and creative strategist, I think of images as a language serving a message, context, and identity. I support/build brands, media, and places – fashion, jewelry, hospitality, publishing, cinema – in constructing coherent visual universes, anchored in their time.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

BEL-AMI
Art Director & Creative Strategy
LUXURY GOODS
April 2025 - Today (1 year and 3 months)
Paris, France
• Creative Strategy & Brand Development
• Brand vision & narrative development
• Creative strategy & concept ideation
• Naming & identity creation
• Visual worlds & brand language design
• Strategic decks & client presentations
• 360° brand thinking & activations
• Image direction & content ecosystems
• Cultural & aesthetic positioning

Clients:
Onomo
Aneka
Unsaid
Messika
SCHALL Collection
Euphron Institut
RI'AYA
Co-founder & Artistic Director
ARTS AND CRAFTS
January 2026 - Today (6 months)
Paris, France
• Development of an engaged cultural project around art, image, and care.
• Artistic direction, visual identity, and positioning of the project.
• Conception of exhibitions, activations, and cultural formats.
• Artistic coordination, production, and partnerships.

Clients:
Beaux-Arts de Paris
Utopia Cinema (95)
YARD
Art Manita

Paris-Marseille
ELLE MAGAZINE OS / CMI MEDIA
Image Manager
PRESS AND MEDIA
September 2022 - September 2024 (2 years)
Levallois-Perret, France
• 360° creative concept development (print, photo, video)
• Moodboard & visual world creation
• Print & digital asset design
• Talent sourcing & casting
• Creative production & team coordination
• End-to-end project management
• Concept presentation & client follow-up
• Post-production supervision (photo & video)
• Budget & deadline management
• Creative research & trend analysis

Clients:
LVMH
L'Oréal luxe division
Galerie Latayette
Prada Group
Maison du Monde
ASICS
Lego

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Master of Digital Art Direction
ECV
Master Direction Artistique Digitale

Amelle Regaigui

Creative Strategist • Art Director • Brand & Image

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