Freelancer profile translated to English.

Description

Specializing in B2C & consumer brands. 🛍️

I help B2C brands clarify their positioning, structure high-performing messages, andsuccessfully bring their brands, products, or offerings to market.

From value proposition to launch plan.

When to contact me?

You are launching a brand, product, service, or new offering
You are repositioning or evolving your proposition
Your offering exists, but its potential and your messages are not converting as expected

👉 My role:aligning strategy, messages, and materialsto strengthen the impact of your Go-to-Market.

Why me?

✔7+ years of experiencein B2C marketing (start-up, scale-up & SME)

✔ **Senior profile**, former Head of Brand & Product Marketing in a start-up

✔ **Strong exposure to early-stage contexts**, launches & repositionings

✔ **Multi-sector experience**: e-commerce, retail, beauty/wellness & cosmetics, FinTech, EdTech, non-profit

✔ **Strategic vision + concrete deliverables**: strategy → messages → materials

How I can assist you

1️⃣ BRAND STRATEGY & BRAND PLATFORM

🎯 To clarify your identity and build a strong, desirable brand.

→ Brand platform, storytelling, tone of voice, editorial pillars, creative direction.

2️⃣ PRODUCT MARKETING & OFFER POSITIONING

🎯 To express what makes you unique and build a message that converts the right person.

→ Market & user research, personas & ICP, offer design, USP, messaging, pricing & packaging.

3️⃣ GO-TO-MARKET STRATEGY & LAUNCH PLAN

🎯 To prepare and execute a structured, actionable launch.

→ GTM strategy, key messages, creative concepts, landing pages, pitch decks, sales materials.

👩🏻‍💻 Discovery call

✏️ Tailored support

📦 Clear, actionable, ready-to-use deliverables

Looking forward to discussing your project!📩

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Money Walkie
Head of Brand & Product Marketing
E-COMMERCE
January 2021 - January 2025 (4 years)
Paris, France
B2C FinTech Start-up | “A Walkie to pay, an app to manage everything”

- Defined and deployed 360° marketing strategy (brand, product, digital, retail)
- Structured the Go-to-Market roadmap & launched 30+ new offerings and products
- Developed brand identity and managed content strategy
- Managed the Brand & Product Marketing department and coordinated cross-functional projects (growth, sales, product, agencies, freelancers, partners...)

MY KEY RESULTS:
👉 x5 revenue increase at the launch of the Naruto© collaboration
👉 +160% adult acquisition via new dedicated offering
👉 +56% upsell sales after category range redesign
👉 Creation of the cross-channel media Money Talks (40k+ TikTok followers)
B2C Branding Brand Launch Product Launch Marketing Strategy
Qiriness
Marketing Manager Europe
FASHION AND COSMETICS
March 2018 - September 2020 (2 years and 6 months)
Paris, France
Cosmetics & Wellness | E-commerce & Retail
Orchestrated product & range launch plans across 5 European markets (FR, IT, ES, CH, Benelux)
Deployed and adapted acquisition activations & operations to local specificities in e-commerce and retail
Designed various marketing tools: advertisements, POS displays, brochures, visual merchandising, gifts & GWPs, training materials

MY KEY RESULTS:
👉 10+ new product range launches
👉 1 360° consumer study + 1 brand rebranding
Product Launch POS Display Retail Positioning Strategy Branding
oOlution
Marketing Project Manager
FASHION AND COSMETICS
March 2017 - September 2017 (6 months)
Bry-sur-Marne, France
Cosmetics & Wellness | E-commerce & Retail
Structured and developed the first accessories line: sourcing, design, production
Deployed the go-to-market strategy and launch plan for the range (positioning, pricing, sales tools, and 360° launch)
Created content and designed sales materials (print & digital)
Go-to-Market (GTM) Strategy E-commerce Retail Branding Communication Strategy