Freelancer profile translated to English.

Description

Need support to improve your digital visibility? 👀

To analyze your sales funnel? 🔦

To acquire qualified traffic? 🤝

Want to train in digital marketing techniques? 🚀

I will support you in the development of your digitalization.

After an initial audit of your site, we will work together to find the marketing mix that suits your business, your target audience, and your desires!

Together, we can work on several levers:

Traffic Acquisition: I will review all channels that bring traffic to your site and analyze which ones are the most relevant and profitable for you. We will consider implementing new channels that may suit your target audience.

The goal: to work on channels that your customers frequent, that are profitable, and that you enjoy working with!

Techniques used: SEO, SEA, Social Media, Press Relations / Blog, Emailing, ...

Sales Funnel & Customer Experience: I will review the entire customer journey (online and offline) to understand purchasing behaviors and barriers to purchase. We will rethink the purchase funnel if there are any blocking points. We will create a unique and memorable customer experience.

The goal: to facilitate purchases while providing a pleasant customer experience to retain your customers.

Techniques used: UX, Emailing, CRO, heatmaps, landing pages, ...

Online Store Management: Let's analyze your work methods to automate them as much as possible.

The goal: to save time on simple and time-consuming tasks to spend more time on high-value-added activities, without losing the authenticity of your business.

Techniques used: Email automation, organization, customer service procedures, ...

But first and foremost: tell me about yourself, your company, and your needs!

Shall we meet for a coffee? ☕️

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Annecy (up to 30km)

Vieille Branche
Digital Marketing Consultant
CONSULTING AND AUDITS
February 2023 - Today (3 years and 4 months)
Annecy, France
🤘🏼 I help young shoots grow into old branches.
🌱 𝐉𝐎𝐔𝐍𝐆 𝐒𝐇𝐎𝐎𝐓 adj. -
.1 E-commerce business in a young, developing state.

Are you tired of seeing great ethical brands fail? Or are you yourself an ethical brand struggling to make your mark? I am a digital marketing / e-commerce consultant, and I provide digital tools to young entrepreneurs who want to fight for a more virtuous world. My name is Amélie, and I am the founder of Vieille Branche.

I help entrepreneurs and ethical brands to boost their business by offering them a complete audit of their website. And to go even further, I support them for several months to implement solid and profitable digital strategies. The support is highly customizable according to the client's monthly needs, and a complete report is produced every month to track growth.
What makes me strong and different?
5 years of experience as an e-commerce manager for various brands (textiles, outdoor, cosmetics). I have a global vision of digital marketing, and I am an expert in acquisition, conversion, and loyalty strategies. I managed these e-commerce businesses as if they were my own for these 5 years: order preparation, customer service, logistics, commercial actions, press relations, content, and much more.
I get my hands dirty to implement the strategies I design in collaboration with my clients. I can provide services in SEO, emailing, advertising, and many others depending on my clients' needs.
I ensure that my clients fully embrace my support by training them gradually throughout the process. With every contact, every explanation, every brief, the client leaves with knowledge about digital marketing. The goal: for them to be able to understand and personally guide their digital strategies.
WISE TRAIL RUNNING
E-commerce Manager
E-COMMERCE
May 2022 - February 2023 (9 months)
Annecy-le-Vieux, France
• E-commerce: Manager of the online store and commercial actions (private sales online and in showroom, ...), website navigation optimizations (UX). Internal and external logistics, customer relations and after-sales service (implementation of return automation).
• Acquisition: Implementation of the SEO strategy and content creation (blog posts, product descriptions, ...). Management of paid campaigns (Google Ads and Meta). Creation of newsletters and automated emails (Klaviyo).
• Management of two apprentices (communication and event management).
• Analysis of marketing and commercial actions (creation of a dashboard, analysis of sales and commercial actions, monthly reporting, and budget management).
SEO Project Management UX Design Emailing Google Analytics Data Analysis Budget Management E-commerce Business Development SEO Writing SEO Netlinking Logistics Coordination Customer Service Shopify Klaviyo Email Sequence Web Analytics Webmastering
YESforLOV
Digital Content Manager
E-COMMERCE
March 2021 - April 2022 (1 year and 2 months)
Annecy, France
• E-commerce: Online store management, implementation of commercial actions, competitive monitoring, and website navigation optimizations. Order preparation and customer service. Implementation of an SEO strategy.
• Acquisition: Implementation of an SEO strategy and content creation (blog posts, product descriptions, ...). Management and creation of paid campaigns. Creation of an affiliate program. Creation of newsletters and automated emails.
• Social Media: Creation of an editorial calendar, photo and video shoots for communication. Relations with influencers and web media.
• Analysis of marketing and commercial actions (sales analysis, monthly reporting, and budget management).
SEO Community Management Emailing Webmastering Content Marketing UX Design Google Analytics Data Analysis Budget Management