Amélie Terrien

I support VSEs/SMEs/ETIs in creating and revitalizing their brands.

My preferred areas: organic food and health, hygiene-beauty / clean beauty, baby universe, eco-responsible products, services related to ecological transition, forgotten beautiful brands.

I intervene in both marketing and sales strategy, as well as operational aspects, and ideally both.

Some references:

• Relaunch in France of the German organic baby food brand HiPP (Revenue x 5 in 4 years) through a complete overhaul of the marketing mix (product, packaging, price, communication…).

• Revitalization of the organic grocery brand Bonneterre (launch of innovations, creation of organic supply chains, assortment rationalization)

• Relaunch of the diaper rash cream Lutsine Eryplast from the Swedish group Karo (definition of a new positioning and communication strategy, deployment of new communication tools: brochures, website, social networks, influencer & prescriber campaigns)

• Support for the launch of the recruitment firm specializing in positive impact professions, Birdeo (positioning, logo, website, production of the 1st study on sustainable development and CSR professions).

• Support for the sales development of the German organic tea wholesaler Alveus through inbound marketing.

My strengths:

• 23 years of experience with VSEs/SMEs/ETIs

• Pragmatic, field-oriented, and efficient, I am recognized in my practice for my commercial acumen, my client listening skills, my creativity, and my ability to detect weak signals.

• I work in synergy with my clients and their teams to be as close as possible to their issues and provide them with a truly adapted response to their challenges.

• Multilingual (French, English, Spanish, German), I can work with European teams.

And all of this with a smile ;-) Contact me!