Freelancer profile translated to English.
Back to original languageAbout Amélie
Hello and welcome đź‘‹
I am Amélie Robin, a freelance graphic designer & art director.
With a master's degree in art direction, I have worked in agencies (Fantastic, Camille Jeanne) as well as for clients (Domaine Famille Paquet), which has given me a comprehensive understanding of creative, strategic, and operational challenges.
I have had the opportunity to work for international brands such as Rowenta, Calor, Nescafé, Nescafé Dolce Gusto, Tefal, Point S, Joya, Evian, Volvic, Lagostina, TotalEnergies, Accro, and Selecta, on print projects (POS displays, leaflets, packaging..) and digital projects (emails, social media, web banners, display campaigns...).
Today, I support agencies, studios, and brands that need reliable, responsive, and autonomous creative support, for both one-off and regular assignments.
My expertise:
- Visual identities and complete brand guideline applications
- Print materials: packaging, POS displays, leaflets, brochures, posters...
- Preparation and management of files for print
- Digital content: social media, banners, email campaigns, display campaigns, landing pages...
- Art direction: creative framing, guidelines, staging for photoshoots
đź“© Available quickly, flexible, and experienced with diverse projects!
You can view my work here: amelierobin.framer.website
Looking forward to collaborating with you,
Amélie Robin – Graphic Designer & Art Director
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Agence FANTASTICArt DirectorDIGITAL AND ITSeptember 2024 - October 2025 (1 year and 1 month)Lyon, France
- Visual identity applications: Application and adaptation of brand guidelines for international brands across a variety of print materials (posters, brochures, point-of-sale displays, packaging) and digital formats (web banners, social media, email campaigns, display campaigns).
- Advertising creation: Design of key visuals and creative variations for multi-channel advertising campaigns, development of visual concepts aligned with brand strategies, proposal of art direction to enhance client products and services.
- Production: Preparation of files for printing according to professional standards.
- Collaboration and project management: Active participation in briefs and strategic meetings, close collaboration with creative teams and strategic departments, adherence to deadlines and creative adjustments based on client feedback.
Clients: Rowenta, Calor, Nescafé, Nescafé Dolce Gusto, Tefal, Point S, Joya, Evian, Volvic, Lagostina, TotalEnergies, Accro, Selecta - Amélie RobinFreelance Graphic DesignerDIGITAL AND ITApril 2023 - Today (3 years and 2 months)Lyon, France*Visual Identities:Complete design of brand identities (logos, brand guidelines, typography, color palettes) for small businesses launching (painter, Pilates studio, upholstery tailor), personalized support in defining and building their visual universe, application of identities across all communication materials.
- Content Creation: Development of visuals for social media (posts, stories, carousels) and print materials (flyers, posters, business cards, brochures).
- Consulting and Support: Listening to client needs, strategic advice on visual consistency and impact of materials to ensure a successful launch, project management from conception to final delivery.
- Paquet Montagnac Bourgogne - Famille PaquetGraphic Designer & Communications ManagerWINE AND SPIRITSSeptember 2022 - September 2024 (2 years)Charnay-lès-Mâcon, France
- Communication Strategy: Development and implementation of a global communication strategy aimed at enhancing the family's winemaking expertise and affirming the brand's premium positioning.
- Social Media Management: Creation and scheduling of content for social media (photos of vineyards and cellars, videos of the winemaking process, storytelling about the Burgundy terroir), community engagement, and highlighting family expertise and passion.
- Graphic Creation: Design of print materials (brochures, business cards, trade show POS displays) and digital materials (newsletters, presentations), creation and redesign of wine labels, visual consistency across all communication materials.
- Photo Art Direction: Organization and art direction of photo shoots to illustrate the winemaking process (harvest, vinification, barrel aging), staging of bottles and products in a refined and authentic aesthetic, building an image bank that showcases the domain's terroir and values.
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Education
- Master in Art Direction & Digital DesignEcole Supérieure de Publicité2025
- Bachelor in Communication and Advertising, Specialization in Advertising CreationEcole Supérieure de Publicité2023