Freelancer profile translated to English.

Description

-- Be visible, understood, chosen --

Is your digital presence not giving the expected results?

- Your website lacks visibility

- Your content isn't converting

- You're testing things without a real strategy or overall vision

I can help you with the following:

- Positioning work / Brand platform

- Management of your web projects (showcase and business websites)

- Optimization of user journeys and content

- Website referencing (natural - SEO and paid - SEA)

-- A little about me --

When I started in web referencing, I quickly felt frustrated.

Too many websites are designed as "company showcases" but don't serve the user.

(clients, prospects, collaborators, distributors...).

So, because for me, people and business go together, I help my clients (SMEs, groups, and institutional clients) to think about strategy, content, and user journeys aligned with the real needs of their target audiences.

Marketing, AMOA, SEO/SEA: I offer comprehensive support to make your web presence useful and beneficial for you and for the people you will attract.

If my vision resonates with you, I'd be delighted to chat.

-- My working methodology --

I like to get to the point, without unnecessary jargon, with a demanding but accessible approach.

Strategy, execution, adaptation.

-- What my clients appreciate --

My ability to listen, to speak frankly (even about things we'd rather avoid), and to move projects forward in a structured and human way.

——

Shall we get acquainted? :)

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Orléans (up to 50km), Bordeaux (up to 20km), Paris (up to 50km), Tours (up to 50km)

Freelance
Web marketing consultant
April 2023 - Today (3 years and 4 months)
Orleans, France
I help companies structure and activate their digital communication with common sense and effectiveness.
My role: define a clear strategy, aligned with your challenges, and implement useful, coherent, and measurable actions.

I lay the solid foundations (positioning, messaging, target audiences) and support implementation on the web: websites, content, SEO, SEA campaigns...

What guides me? A strategic and pragmatic approach. We do what is useful, feasible, and impactful. No more, no less.

Examples of missions:
- Brand platform
- Multi-channel content strategy
- Design and management of web projects (showcase and business)
- Definition and deployment of SEO / SEA strategies
SEA SEO Branding AMOA Digital communication
Atipic
Marketing Manager
July 2024 - June 2025 (11 months)
Orleans, France
Hired for my strategic vision, I evolved into a cross-functional role within the agency: combining consulting, coordination, and execution.
I supported our clients throughout their journey – from structuring their brand identity to the operational deployment of their communication tools.

In short, my missions:
- Definition and formalization of brand platforms
- Building global communication plans
- Production monitoring: editorial content, websites, print, social media
- UX design and functional scoping of digital projects
- Project management and team coordination (internal & external)

They trusted me:
- Groupe AVC
- Vinci Facilities
- Baudin Chateauneuf
- BFC Groupe
- Mars Petcare
Communication strategy AMOA
Force Interactive
Web Marketing Project Manager
September 2022 - May 2024 (1 year and 8 months)
Orléans, France
Over the course of my missions, I evolved my role towards increasingly strategic projects, in direct collaboration with marketing and communication departments.
I structured the agency's web marketing offering, managed a dedicated team, and supported our clients from analysis to operational implementation.

Key achievements:
- Creation and facilitation of brand workshops (brandbook, messaging, DNA)
- Targeting and segmentation (target audience studies, user journeys, levers)
- Development of digital communication strategies
- Management of my first AMOA project: UX, content, specifications, coordination
- Implementation of SEO strategies & optimized writing
- SEA and sponsored social media campaigns
- R&D support: statistical reports for business applications

Clients supported:
- Honda Jardin & Marine France
- Merck
- Valloire Habitat
- Crédit Agricole CVL
- Fillon SAS – toutpourvosfetes.fr
Digital communication SEA AMOA SEO Branding