Amélie Pigache

Groupe Pochet: Leader in multi-material Packaging for the Perfume & Beauty Industry (€500M turnover) Clichy March 2021 - Present Digital Marketing: implementation of an Inbound Marketing strategy and a CRM tool (Hubspot) aligned with business objectives to increase Group brand awareness (+200% qualified database in 6 months and +50% newsletter click-through rate in 1 year) Branding & Brand Identity: redesign of the website and graphic charter for communication tools, to reflect the Group's bold and luxurious image (6 new PPT templates implemented) Operational Marketing: enhancing the Group's expertise through sales support tools, sales pitches, and communication tools (films, packshots, etc.) Event Management: organization of trade shows (PCD Paris - 14,000 visitors, Luxe Pack Monaco - 10,000 visitors), "private" client events (about ten per year), and internal seminars CSR: co-execution of CSR projects (3 sustainability reports) Team Management: 4 people

(€500M turnover) Puteaux June 2015 - March 2021 Innovation & Trends: presentations of Trends and innovative samples to inspire clients, in France and internationally. Brand Identity: active participation in the name change (ex-SGD) and development of the new graphic charter Operational Marketing: development of sales support tools for sales teams and training tools (Glass School) Development Marketing: management of the standard product catalog Event Management: organization of internal (seminars) or external (Grand Musée du Parfum) events and "private" client events, to promote innovation Market Intelligence: market analysis (NPD, Euromonitor...)