Amélie M.

Responsible for the strategic and operational development of Airthings sales across all Amazon European marketplaces. The objective of my role is to increase the visibility, sales, and profitability of Airthings products on Amazon Europe, while ensuring an optimal customer experience.

Responsibilities:

1. Sales Performance Management:

Monitoring and analysis of key KPIs (sales, traffic, conversion, Buy Box, stock), identification of growth levers, and optimization of product listings.

2. Marketing & Advertising Management:

Management of Amazon Ads campaigns with our agency (Sponsored Products, Sponsored Brands, DSP), ROAS optimization, and budget management.

3. Content Strategy & Amazon SEO:

Continuous improvement of product pages (A+, images, videos, keywords), consistency with the Airthings brand guidelines, and optimization for internal search engine ranking. Design of infographics to enrich product pages.

4. Inventory & Supply Chain Management:

Coordination with logistics teams to anticipate demand, reduce stockouts, and improve Inventory Health.

5. Product Launch & Market Expansion:

Introduction of new products, adaptation to local specificities, and monitoring of post-launch performance.

6. Analysis & Reporting:

Design and preparation of detailed reports, strategic recommendations based on data.

Key Results:

Significant growth in Amazon sales, as well as product visibility and promotional results.

My main mission was to provide strategic and operational expertise to optimize the performance and profitability of their accounts.

• Management of Amazon client accounts, collaborating closely with various B2B clients.

• In-depth analysis of account performance and development of personalized management plans. Advertising campaign optimization.

• Catalog management and creation of premium content - adherence to client specifications.

• KPI monitoring and report generation to present results and recommendations to clients.

Key Results:

• Significant increase in sales and revenue for several clients.

• Continuous improvement of advertising ROI.

• Establishment of strong client relationships through proactive communication and a deep understanding of their needs.

▶ Management of a client portfolio on Amazon Vendor and Seller Central (approx. 15 accounts).

▶ Development and growth of brands on Amazon (Revenue, brand awareness, catalog, ...)

▶ 360° work on e-commerce levers - Catalog, premium content, logistics, selection, advertising, ...

▶ Monthly reporting and action plan

▶ Strategy for advertising campaigns

▶ Team management - 10 people

▶ Amazon negotiation cycle for brands.

▶ Translation and localization - European languages, management of translators.