Freelancer profile translated to English.
Back to original languageAbout Amélie
I support companies in their marketing strategy:
✔️ digital marketing
✔️ inbound marketing
✔️ content creation
✔️ marketing automation
In acquisition strategy:
- Definition of buyer persona needs
- Creation of buyer journeys
- Campaign creation
In content strategy:
- writing blog articles,
- white papers,
- sales brochures,
- success stories...
In lead generation strategy:
- Purchase journey audit
- Landing page and call to action optimization
In nurturing:
- Creation of emailing campaigns
- Content definition (white papers, webinars, videos...)
- Creation of transactional email workflows
Looking forward to discussing your project.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- NileWeb WriterDIGITAL AND ITNovember 2019 - Today (6 years and 7 months)Writing blog articles / white papers for various industries: energy, logistics, construction...
- Inbound ValueContent Manager & Inbound MarketingDIGITAL AND ITDecember 2019 - Today (6 years and 6 months)Inbound strategy:Client interviews and persona creationDevelopment of the buyer journey and editorial calendarsCreation and optimization of inbound marketing campaignsProject monitoring
- blueKiwi softwareB2B Marketing ManagerSOFTWARE PUBLISHINGMarch 2009 - March 2014 (5 years)Paris, FranceblueKiwi is a digital transformation platform that streamlines all business processes by fostering sharing, collaboration, and productivity.Acquired by ATOS in 2012.Objectives: Develop the startup's brand awareness in its domestic market. Customer acquisition and retention through Inbound Marketing.● Building the marketing and communication strategy - Budget €800K/year● Product Marketing: positioning and creation of sales support tools● Product marketing: segmentation & positioning, sales tools● Marketing Automation: industrializing marketing processes via Salesforce Pardot● Web Marketing: Wordpress website updates, blog, SEO/SEM● Community Management: Facebook, Twitter● Traffic Management: acquisition and retention - Campaigns via Mailchimp and Adobe
Reviews
M
Marjorie
Papa Pique et Maman Coud
Reviewed on 5/10/2021
I was delighted to have Amélie's help in conducting a Buyer Persona study for our brand. The rapport was excellent, and her suggestions were always very impactful. She structured the workshops and client questionnaires, and helped us move forward quickly and effectively in our mission. Available and responsive, she helped us gain efficiency. I would not hesitate to call on her again.
Florent
BBZ Conseil
Reviewed on 5/13/2020
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Education
- Master II Political Science & CommunicationUniversity of Versailles - St Quentin2010Formation en alternance dans le service marketing de blueKiwi - éditeur de logiciel.
- Bachelor's Degree in Modern LiteratureUniversity of Versailles - St Quentin2008Spécialité Presse