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Amélie LacourAL

Amélie Lacour

Head of Product - Product Manager đź”´

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amélie

With over 12 years of experience in digital product management, I have contributed to launching and optimizing platforms used by millions of users in media and streaming. My work has accelerated the adoption of new services, improved user retention, and strengthened the business value of products.

Passionate about user experience, I enjoy transforming a vision into a concrete, simple, and effective digital solution that meets real needs while supporting marketing and growth objectives. Beyond product, I also know how to structure and manage a customer service department to enhance satisfaction and loyalty.

Today, I want to support ambitious companies in structuring their product strategy, optimizing customer experience, and implementing agile processes to create high-performing, user-centric products.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 30km), Toulouse (up to 30km), Nice (up to 30km)

Experience

  • Paris Saint-Germain
    Senior Product Manager
    SPORTS
    January 2026 - Today (7 months)
    Paris, France
    Managed a strategic product vertical on web and mobile platforms within a context of product organization transformation.
    CMS Project Management
  • AL Product Studio
    Product & Digital Strategy Consultant
    November 2025 - Today (9 months)
    Paris, France
    As a Product Management expert, I assist companies in the design, optimization, and management of digital products. My approach combines strategic vision, technical understanding, and operational efficiency to transform your ideas into sustainable digital successes.
    Project Management Agile Methodology Business Creation
  • Free
    Chief Product Officer
    TELECOMMUNICATIONS
    January 2020 - September 2025 (5 years and 8 months)
    Paris, France
    Free TV (formerly OQEE by Free): Multi-platform TV application (Samsung TV, iOS, Android, Apple TV, LG, Web, Vision Pro…). Subsidiary of the Iliad group with millions of subscribers.

    I joined Free TV a few months after its creation to lay the groundwork for the organization and support its strong growth.
    🎯 My role was cross-functional: structuring the Product team and key departments (UX/UI, Marketing, Customer Service, QA, Editorial…), defining the product vision, recruitment and management, strategic & operational steering.

    My approach: an agile organization, user-centric, data-driven, and focused on business impact, in line with the Iliad group's vision.

    Results & Impacts:
    • Revenue x12 in one year: from €960 K to €12 M (2022–2023)
    • Expansion from 1 to 10 platforms in 3 years (including Apple Vision Pro)
    • Product Team x4 in 2 years: recruitment, structuring, training
    • Launch of key features: start-over 4h, NPVR, optimized video player
    • Strategic B2B partnerships: Apple, Amazon, TF1, M6, Arte
    • Marketing & Retention Strategy: activation, user journey, KPIs, ARPU
    • Customer Service Creation: Zendesk implementation, satisfaction monitoring
    • Tech & Compliance Coordination: API, DRM, GDPR, performance
    • Strategic Alignment with Iliad: branding, communication, roadmap
    Team Management Growth Strategy Marketing Agile Methodology Customer Service

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Education

  • Advanced Google Analytics, Elements of AI, Digital Marketing Fundamentals
    Google for Professionals
    Google Analytics avancé Elements of AI Fondamentaux du Marketing Digital
  • Master's degree
    INSEEC Grande Ecole
    2018
    Digital strategy and project management

Skill set

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