Freelancer profile translated to English.

Description

I build visual universes for brands that have a vision and want to make it happen. Packaging, visual identity, art direction, I intervene from the creative track to the final deliverable, integrating generative AI tools for creative exploration.

For over 10 years, I have been supporting houses like Puig, Clarins, Hermès, Estée Lauder, Prada, and Penhaligon's on projects with high aesthetic and strategic value: new perfume launches, limited edition boxes, retail scenographies, identity systems.

I work both as reinforcement for internal creative teams and on projects conducted from creative intent to final deliverable with the same level of requirement, including on short deadlines.

Each project is unique, I would be delighted to discuss it with you.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Magnanni
Retail Art Direction
FASHION AND COSMETICS
January 2026 - Today (7 months)
Londres, United Kingdom
Art direction for the design of a retail pop-up.
Translation of the Magnanni brand identity into a high-end temporary environment.
Work on space planning, volumes, and material selection. Production of AI views and renders for projection and concept validation before execution.
360° Art Direction AI Visual Creation
PUIG
Art Direction / AI & 3D · Perfume Packaging
LUXURY GOODS
April 2025 - Today (1 year and 4 months)
Paris, France
Art direction for the creative exploration phases for new perfume launches: research of bottle shapes, volumes, proportions, and packaging directions.
Integration of creative AI and 3D modeling tools to accelerate visual projection phases, structure creative intentions, and produce clear presentation deliverables for internal validation.
Packaging Design Luxury Art Direction AI IMAGE CREATION
CLARINS
Image Art Direction · Press Visuals
FASHION AND COSMETICS
January 2025 - Today (1 year and 7 months)
Paris, France
Image art direction for Clarins product launches and press communication, from the conception of visual moods to the final editorial deliverables.
Translation of brand DNA into desirable and coherent supports: press kits, influencer kits, visual press releases. Close collaboration with communication and PR teams to ensure directly usable content within production deadlines.
360° Art Direction Premium Visual Communication AI Image Creation