Freelancer profile translated to English.
Back to original languageAbout Amélie
+5 years of experience in CRM & 1st party data activation for acquisition and retention purposes in various sectors such as tourism (OUI.sncf, Flying Blue), retail (Leclerc, Groupe SEB), and Luxury (CHANEL Parfum Beauté).
What drives me is supporting companies in defining and deploying their relational strategy, for both customers and prospects.
Naturally curious, positive, and attentive, I am committed to creating strong collaborative relationships, as I am convinced that they are the primary success factor for any project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- CHANELGlobal Data & CRM Project ManagerLUXURY GOODSFebruary 2022 - January 2023 (1 year)Neuilly-sur-Seine, FranceWithin the international CRM & Data division of CHANEL Parfums Beauté• Deployment of the Chanel Parfum Beauté loyalty program in Europe & Asia.• Support for markets in implementing new customer segmentation.• Identification of new data collection opportunities.
- Dentsu - IsobarCRM Project ManagerDIGITAL AND ITSeptember 2020 - January 2022 (1 year and 4 months)92400 Courbevoie, France1/ CRM project management for Flying Blue & SEB accounts:• Briefing, CRM project steering, customer relationship monitoring.• Strategic recommendations and data marketing optimizations (collection & reporting).• Steering campaign design with the Artistic Direction.• Definition of targeting.• Reporting and roadmap definition. 2/ Responding to Tenders on data activation topics. Main clients: Groupe SEB, Flying Blue.
- JDEDigital and CRM Project Assistant - L'OR and SENSEO®AGRICULTUREJanuary 2017 - June 2017 (5 months)Île-de-France, FranceCross-functional digital missions for several brands in the group (L'OR Espresso, SENSEO, Grand-Mère, Jacques-Vabre).Steering monthly newsletters and Facebook editorial calendars:• Targeting definition,• Briefing the digital agency,• Receiving and managing feedback from the agency and brands,• Monitoring the strategy for boosting Facebook posts,• Considering CRM optimizations, both online and offline.Website management:• Content updates and optimization via the Episerver CMS,• Traffic monitoring via Google Analytics,• SEO optimizations,• Definition and integration of a new user journey for the Jacques Vabre website redesign.
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Education
- (ex ESG Management School) Master's degree , Programme Grande EcolePSB Paris School of Business2018(ex ESG Management School) Master's degree , Programme Grande Ecole
- Bachelor's degree, Digital StrategyEcole Supérieure de Publicité2015Licence, Stratégie Digitale