Amélie C.

Mission assigned by Decathlon Outdoor as part of the Noé training: how to increase the Monthly Sport User Rate of their mobile application?

I conducted the discovery from A to Z: user interviews, analysis of the activation and retention funnel, benchmark of competing apps (Strava, Komoot, AllTrails). I then framed the problem, prioritized levers using RICE, and co-built a quarterly roadmap with a multidisciplinary team, including user stories, wireframes, and an A/B testing plan.

Final presentation to the sponsor.

Discovery:

- User research: interviews

- Problem definition: problem statement, jobs-to-be-done

- Market analysis: benchmark, competitor study

- Product strategy: vision, OKRs

- Ideation & prototyping: wireframes, mockups

- Prioritization: RICE, MoSCoW

- Hypothesis validation: A/B tests, MVPs

- UX: user journeys, personas

Delivery:

- Spec writing: US, acceptance criteria

- Backlog management: refinement, sprint planning, roadmap

- Team collaboration: alignment, arbitration

- Stakeholder communication: reporting, demos

I created KRONO Paris because I am a national-level competitive rider and the equestrian equipment market did not meet my needs. I investigated whether other riders faced the same barriers as me, then launched the project.

I built everything: 30+ user interviews, prototyping with 3+ iterations per product, pricing, go-to-market, coordination of 3 workshops in France and 2 suppliers in Italy.

First items sold to a community of high-level riders.

Project on hold, seeking funding.

- Product Design and Development: Research and development of specialized equipment for riders and their horses, integrating user feedback to ensure practical and effective solutions.

- Project Management: Supervision of the entire creation process, from initial idea to final realization, including defining technical specifications and selecting materials.

- Market Research: Analysis of market trends and identification of specific customer needs to guide product development.

- 360° Strategy: Management of the communication strategy, including website creation, social media management, and participation in equestrian events.

- Supplier Relations: Negotiation and management of relationships with suppliers to ensure product quality while optimizing production costs.

- Management of existing collections: long-term establishment of lines, performance analysis of silver & precious moments, management of collection lifecycle, updating collection tools.

- Launch of new lines: monitoring new product development, coordinating different departments throughout the process, initiating collection and sales support tools (collection plans, mappings, product sheets, reference creation, manuals).

- Updating product information in collection tools: collection plans, mappings, product sheets, coding, nomenclatures.

- Project mode coordination for the SS24 pre-collection: monitoring launches, schedules, collection shootings. Ensuring liaison with other departments and external providers.

- Management of interns.