About Amelie
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- Madduck
On Malt
Advanced ASO consultingSOFTWARE PUBLISHINGMarch 2023 - March 2023 (1 month)Istanbul, TĂŒrkiye10 detailed recommendations to improve ASO Strategy for a productivity app among :- getting featured in the Stores- promoted in-app purchases- new features- ratings & reviews- screenshots- localization in Japan - MelbaCRM & Subscription Optimization ConsultantHEALTH AND WELLNESSFebruary 2023 - March 2023 (2 months)Paris, FranceAs part of the growth plan for the startup Melba, I supported the founders in defining a mobile CRM relationship plan with One Signal.- Audit of retention on Amplitude and definition of KPIs to achieve- Build a strategy for automated journeys to support users at each stage of their lifecycle- Writing messages including the app's benefits- Creation of 5 paywall variants (Purchasely) highlighting user benefits
- TF1Mobile CRM ConsultantPRESS AND MEDIADecember 2022 - February 2023 (3 months)Paris, FranceThe challenge: Build a strategy for recurring push notifications to support users at each stage of their lifecycleThe solution:- Retention audit and definition of KPIs to achieve- Definition of "lifecycle" campaigns with visualization of the user journey- Optimization of the push opt-in requestTools: Batch, Miro
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Education
- Master 2, Marketing, Management, StrategyNEOMA Business School2013Master 2, Marketing, management, strategie
- HEC Preparatory ClassLycée Saint Charles2009Classe préparatoire HEC
Certifications
- Google Play Store Listing CertificateGoogle2023
- Adjust Solutions Partner Program - AdvancedAdjust2023