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Amelie ChappelinAC

Amelie Chappelin

đŸ“ČMobile App Growth - ASO · ASA · CRM push

€650/day
6 projects
Avignon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amelie

Expert App Growth, trainer at Station F, mentor at Growth Mentor. I have supported clients such as ManoMano, Les Echos, Geovelo, and TF1.


👋Looking for a partner for your mobile app growth? Let's discuss your acquisition, activation, and retention challenges.

⚡Track record:
‱ +9 years of experience
‱ Lead App Growth Marketing for 3 years for BFMTV, RMC, RMC Sport...
‱ Supported +50 Apps across all sectors, France and International

đŸ€My service offering
Acquisition
- App Store Optimization Expertise
- Support for your MMP setup (Adjust and Appsflyer Certification)
- Definition of your paid acquisition strategy

**Mobile CRM/Retention**: User loyalty through mobile CRM relationship plans (push and in-app messages). Certified Batch, usage of Airship and One Signal.

**Tracking**: Choice of tools for your technical stack, definition of tracking plans, and implementation of dashboards and analyses

🧰My toolbox:
- Analytics: Firebase, Amplitude
- Push: Batch, One Signal, Moengage
- MMP: Adjust, Appsflyer (Certification)
- In-app subscription: Purchasely, Revenue Cat, Qonversion...

☕Testimonials:
"For 1 year, Amélie has been leading workshops and coaching sessions for our app-based startups. Her teaching style and ability to simplify complex topics have equipped many entrepreneurs to navigate the often obscure mechanisms of the app stores." - Fiona Béraud, Station F


App ManoMano"It was a pleasure to collaborate with you throughout this mission! Thank you again for your dynamism and commitment 🙏"

Batch "Time flies when you're challenged by people like you who see things through and push us to be better than we were the day before."

App iSophro "Positive points:
- Your methodical and structured approach
- Your kindness
- All the advice provided"
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Avignon (up to 50km)

Experience

  • Madduck
    Malt logoOn Malt
    Advanced ASO consulting
    SOFTWARE PUBLISHING
    March 2023 - March 2023 (1 month)
    Istanbul, TĂŒrkiye
    10 detailed recommendations to improve ASO Strategy for a productivity app among :
    - getting featured in the Stores
    - promoted in-app purchases
    - new features
    - ratings & reviews
    - screenshots
    - localization in Japan
    Mobile Application Growth Strategy ASO App Marketing A/B Testing App Store Optimization Growth marketing
  • Melba
    CRM & Subscription Optimization Consultant
    HEALTH AND WELLNESS
    February 2023 - March 2023 (2 months)
    Paris, France
    As part of the growth plan for the startup Melba, I supported the founders in defining a mobile CRM relationship plan with One Signal.

    - Audit of retention on Amplitude and definition of KPIs to achieve
    - Build a strategy for automated journeys to support users at each stage of their lifecycle
    - Writing messages including the app's benefits
    - Creation of 5 paywall variants (Purchasely) highlighting user benefits
    Relationship Marketing Copywriting OneSignal Amplitude monetization
  • TF1
    Mobile CRM Consultant
    PRESS AND MEDIA
    December 2022 - February 2023 (3 months)
    Paris, France
    The challenge: Build a strategy for recurring push notifications to support users at each stage of their lifecycle

    The solution:
    - Retention audit and definition of KPIs to achieve
    - Definition of "lifecycle" campaigns with visualization of the user journey
    - Optimization of the push opt-in request

    Tools: Batch, Miro
    CRM Batch Mobile Application Data Relationship Marketing

Reviews

5.0

Out of 2 ratings

L

Lucie

Teasy

Reviewed on 3/13/2023

Amélie helped us set up the foundations of our CRM + paywall optimization. She is very efficient, organized, and provides the right level of support needed for the project!
S

Sebastien

eTF1

Reviewed on 2/15/2023

Very good interpersonal skills, quick and structured proposal. Good planning of meetings, concise documents provided. Thank you for your support on this project.

Recommendations

Victoria HallyVH
Ambar L.AL
Blandine AndrieuBA
+1
Victoria Hally and 3 other people have recommended Amelie

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Education

  • Master 2, Marketing, Management, Strategy
    NEOMA Business School
    2013
    Master 2, Marketing, management, strategie
  • HEC Preparatory Class
    Lycée Saint Charles
    2009
    Classe préparatoire HEC

Certifications

  • Google Play Store Listing Certificate
    Google
    2023
    Mobile marketing App Store Optimization A/B Testing Digital Communication ASO
  • Adjust Solutions Partner Program - Advanced
    Adjust
    2023

Skill set

Categories