Freelancer profile translated to English.
Back to original languageAbout Amélie
I am convinced that marketing can serve the common good. After 10 years of experience in marketing & communication, I decided to align my profession with my values.
My mission:To help impact-driven organizations (societal or environmental) take their rightful place in their market. Those that contribute, directly or indirectly, to making the world a better place.
To exceed your growth objectives, I focus on 5 levers: Marketing & Sales alignment, brand awareness, lead generation, conversion, and customer retention.
My expertise
🎯Positioning
- Identification of your target audiences (ICP and buyer personas),
- Analysis of your competitors,
- Definition of your value proposition.
🚀Strategy
- Audit of your work methods and processes,
- Marketing & Sales alignment,
- Building your marketing objectives and associated KPIs,
- Content strategy (editorial line, calendar, content ideas),
- Optimization of your sales funnel (lead generation, conversion, and retention).
✍️Content
- Content production (articles, ebooks, videos),
- Community management and ghostwriting (LinkedIn),
- Website optimization (SEO, landing pages, blog),
- Content distribution (e-mailing, newsletters, social media, banners, partnerships, webinars).
⚡Automation
- Implementation of marketing automation tools,
- Lead scoring,
- Creation of lead nurturing workflows.
Have a project in mind? Let's discuss! 💬
My online portfolio
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Amélie CatryContent Strategist & CopywritingCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 10 months)Paris, FranceI write to your customers to grow your business.
References
Orange, Doctolib, PlayPlay, Skello, BSB, QuarksUp, Com en couleursAchievements
- Sales page copywriting
- Blog post writing
- Lead nurturing strategy & reactivation email campaigns
- Employee Advocacy strategy
- White paper, lead magnet, and ready-to-use template writing
- Content Playbook, content calendar & monitoring
Training
- Social media for entrepreneurs (Orange)
- Marketing Automation (EEMI)
- Hubspot CRM (EEMI and Decode)
- UpSlideMarketing Manager FranceSOFTWARE PUBLISHINGJanuary 2022 - February 2023 (1 year and 1 month)Paris, FranceUpSlide is a B2B SaaS solution for the finance ecosystem. This Office 365 Add-In is used by thousands of users in over 60 countries, with offices in Paris, London, New York, Berlin, and Singapore.
Responsibilities
- Build & manage the French Marketing strategy with Marketing Central and the French CEO
- Ensure localization of content from Marketing Central
- Support sales growth with targeted marketing actions
Achievements
- Caught up on France's content production backlog: +62 new sales content, +2 ebooks with dedicated campaigns (landing page + nurturing), +4 customer testimonials, +4 product sales pages, +7 blog posts
- Managed 3 client events: Finance Leaders Summit, Wine Tasting Afterwork, and Football Tournament
- Launched a new webinar format for clients (397 registrants, 4.73* satisfaction rating, and +3% Active ARR)
- Managed 4 PR campaigns (including an op-ed in CB News)
- Acolad GroupMarketing & Content ManagerDIGITAL AND ITOctober 2018 - January 2022 (3 years and 3 months)Boulogne-Billancourt, FranceAcolad Group is an international language agency that combines artificial intelligence and human expertise to offer translation, interpretation, localization, and multilingual content creation services to public and private organizations.
Marketing Manager (2020 - 2022)
- Develop, manage, and budget the French marketing plan in alignment with international markets
- Organize events and webinars with the Event Manager and Sales team
- Re-engage clients & prospects through dedicated campaigns (LinkedIn Ads, emailings, nurturing, workflows) by promoting dedicated resources
- Increase website SEO traffic (+48%) & French blog traffic (+266%)
Content Manager (2018 - 2019)
- Contributed for 4 months to the rebranding of the group's 9 entities
- Created internal & external sales materials
- Implemented a translation process within the Marketing team
- Launched the blog and the monthly newsletter in French
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Education
- Master's degree in Communication (work-study), Cultural and Artistic ManagementPôle Paris Alternance (PPA)2017Cycle mastère communication en alternance, management culturel et artistique
- Professional Bachelor's degree in Communication Activities and Techniques, Multimedia Specialization (work-study)Université de Rouen2015Licence professionnelle activités et techniques de communication spécialité multimédia en alternance