Freelancer profile translated to English.

Description

With 17 years of experience in communication, marketing, and graphic design, at the heart of strategic direction and graphic creation, I define and implement communication strategies to support and enhance projects related to digital transformation with a view to continuous improvement, enabling increased customer and user satisfaction.

My dual expertise in strategic consulting and graphic design allows me to have a 360° vision of projects.

I therefore aspire to simplify messages and gain user buy-in for change around a digital solution or innovation, by implementing a support strategy (gathering needs, challenges, and levers for successful change) and by creating appropriate communication materials (graphic simplification, visual identity creation, logo, etc.).

My objective: to combine strategy and creativity to support projects from A to Z, from strategic thinking to execution.

My area of expertise:

✅ Marketing, communication, and event project management

✅ Design and implementation of marketing/communication strategies

✅ Visual identity creation (naming, logo, graphic charter, slogan..)

✅ Creation of communication materials: website, web and print visuals...

✅ Event organization (team building, plenary sessions, forums, conferences…)

✅ Content management and writing

✅ Email campaigns

✅ Measurement of communication effectiveness (reporting)

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rouen (up to 10km), Paris (up to 10km)

SNCF RESEAU
Consultant Digital Project Manager / Web Writer / 360° Communication / Graphic Designer
PUBLIC SECTOR
April 2022 - Today (4 years and 2 months)
Paris, France
Department “Digital Project Support”

I support users and projects in operational communication, change management, and facilitate information flow.

My scope of action:

• Writing and disseminating communications to users of tools developed by the Digital Department, as part of ongoing digital evolutions, but also as part of new application projects.
• In collaboration with the department team, supporting project managers from the Digital Department to frame, define, and implement a communication plan for digital changes and innovations targeted at end-users (change management, needs assessment…)
• Participation in the editorial committees of the Digital Department
• Management, writing of content, and organization of the intranet site (Sharepoint…)
• Measurement of communication effectiveness (reporting…)
• Organization and facilitation of seminars and team meetings for the Digital Department (team building, events…)
• Creation of ad-hoc visual identities to illustrate and enhance all communication materials proposed by the team on the various supported projects
360 Communication Change management Graphic design Communication plan Web writing SharePoint Event organization Newsletter article writing Email marketing Team animation Graphic design
JCDecaux
Communication 360° & Marketing Project Manager / Graphic Designer
PRESS AND MEDIA
September 2006 - January 2020 (13 years and 4 months)
Paris, France
Develop and implement the corporate and marketing communication strategy in collaboration with department heads
Manage projects transversally
Enhance brand image
Create and adapt the graphic charter
Redesign, integrate, and update the website, monitor performance indicators
Create communication materials and sales support tools in line with the strategy: emailing, newsletters, commercial offers, product sheets, sales presentations,...
Manage video content production
Coordinate and monitor graphic production up to final approval
Participate in the preparation of tender documents: Paris, Marseille, Nice,...
Design and implement internal communication actions
Create and manage the intranet
Design the graphic identity and manage the technical organization of events
Manage budgets and approve quotes for graphic production services
Prospect and manage internal and external service providers and partners
Ensure compliance with deadlines and processes
Project management 360° Communication Event management Website creation Communication strategy Graphic design Video production Marketing Web writing Photography Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere Drupal Visual identity Web design Graphic design Adobe Dreamweaver

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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Digital Webmarketing and Communication Project Manager
VISIPLUS academy
2021
• Concevoir et déployer la stratégie de webmarketing et communication digitale d’une organisation • Piloter et mettre en œuvre des projets digitaux • Mesurer, analyser et optimiser les performances de la stratégie mise en place
Digital Communication / Web Design
L'École Multimédia
2010
Conduire un projet, planification et organisation d'un projet, rédaction des documents projets : cahier des charges, création site web, mesurer l'audience d'un site, E-mailing et co-registration, introduction aux langages Javascript et PHP, utilisation et paramétrage d’un système de gestion de contenu. Langages maîtrisés : HTML // CSS, Action Script

Check out Amélie's education

Adobe Premiere Pro
GOBELINS School of Image
2018
Video Editing

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Amélie Browaeys

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