Freelancer profile translated to English.
Back to original languageAbout Amélie
I would be delighted to help you get your projects off the ground.
Enthusiastic and serious by nature, I enjoy challenges and teamwork.
Here are the areas where I can assist you:
- Discovery: analyze user needs, data, feedback from customer service and sales, list improvements to be developed, estimate their development with the technical team as well as their customer benefit, and finally prioritize them rationally.
- Delivery: manage the backlog, lead agile rituals, design user journeys, write functional specifications, and coordinate developments, sequence developments to enable rapid deployment of a value-added MVP for the client.
- Project Management & Management: coordinate and supervise the impacted teams.
- Strategy: define a product vision and share it internally with the teams, transform this vision into a product roadmap.
Bonus! Entrepreneurial experience for 3 years in retail with the management of a physical store selling high-end furniture and the creation of its e-commerce site. This experience taught me to have a truly business-oriented vision and to develop my creativity and sales skills.
My experience was built at Mappy.com, Meetic, La Poste, L’Oréal, Passart, INPI, La Balade, etc..
Skills: e-commerce, digital project management, Agile methods: scrum / kanban, growth hacking, content marketing, UX, use of CMS (Shopify, WordPress, Squarespace), basic HTML/CSS/JS knowledge.
Tools/Software: Google Analytics, Jira, MailChimp, MS Office Suite, Figma, basic Photoshop knowledge, Trello, Notion.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Co-fondatrice en charge du produit à LA BALADE - boutique de mobiliers premiumChief Product OfficerOctober 2019 - Today (6 years and 8 months)92100 Boulogne-Billancourt, France- Gathering customer needs, writing commercial proposals, adhering to the roadmap until client delivery,- Product offering selection,- Launching email and SMS campaigns to increase foot traffic,- Managing a portfolio of recognized brands: Caravane, Maison Sarah Lavoine, DCW, Sammode Studio, Tsé-Tsé, etc...- Managing the development agency for the creation of the e-commerce site,- Daily management of the website and the Instagram account with 3.5K followers,- Company budget management,
- La Poste GroupeProduct Owner Genius, SaaS Connected Cash Register SolutionSOFTWARE PUBLISHINGSeptember 2016 - October 2019 (3 years and 1 month)Paris, FranceDesigning cash register features for merchants,- Product discovery: defining the target audience, identifying a customer pain point, collecting and analyzing user feedback, identifying a product and market hypothesis validated by a prototype,- Product delivery: writing and prioritizing user stories, participating in sprint planning, writing test cases,- Product planning: adhering to the roadmap for NF-525 certification and validation,- Partnership with Cdiscount to integrate a connector between the Genius cash register and the marketplace, ergonomics work to make the process as simple as possible,
- L'Oréal SA - L'Oréal FranceProject ManagementFASHION AND COSMETICSMarch 2016 - September 2016 (6 months)Clichy, FranceIn liaison with the HR team of the L'Oréal Group:- Designing an "Group News" application for global employees,- Writing specifications,- Customer relationship managementWorking jointly with the team of graphic designers and developers.
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Education
- Growth hacking training - 6 weeksGrowth Tribe2022Formation Growth hacking - 6 semaines
- Express web design - WordPress, HTML, CSSLe Wagon2014Web design express - WordPress, HTML, CSS