About Amelia
Ex Mckinsey consultant with Senior leadership experience in commercial and sales roles. 10+ years’ experience driving go-to-market strategy, pricing and monetisation, and sales performance across B2B, B2C and marketplace businesses.
Experienced in stepping into ambiguous, high-impact situations to bring clarity, momentum and commercial discipline — either on a fractional basis or through focused project work.
Comfortable working with founders, CEOs and boards, particularly in early-stage, scale-up and PE-backed environments.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Bark.comCommercial Strategy DirectorFebruary 2025 - Today (1 year and 4 months)Responsible for customer strategy and monetisation covering total seller user base (~20k monthly user), including subscription service P&L ownership and product relaunch. Worked directly with CEO leading global business Strategy build and delivery to board
- Bark.comSales DirectorNovember 2023 - February 2025 (1 year and 3 months)Managing a team of 34FTE across EUR, US & AU, responsible for global Partner sales and account management, total ARR of £14m. Delivered record new business signed (+70% yoy)
- FreelanceAdvisory & Fractional Commercial WorkSeptember 2025 - Today (9 months)B2B SaaS: commercial advisor on enterprise proposition and GTM Consumer FMCG brand: proposition & pricing strategy, forecasting, operating model design
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Education
- Economics & ManagementOxford University2014BA