Freelancer profile translated to English.

Description

With over 10 years of experience in UX Writing, I have collaborated with companies such asAir France-KLM, Renault, lesfurets, and FAB Bankto create user-centered content and improve the customer experience at every touchpoint.

**Air France-KLM**: Simplification of travel steps, with optimization of booking and check-in functionalities.
**Renault**: Improvement of the My Renault application, facilitating the connection between the application and electric cars.
**lesfurets**: Reduction of the car insurance journey, increasing the completion rate by nearly 8% and generating €8,000 in revenue in one month.

I have ledTone of Voiceworkshops, user testing, and worked closely with theDesign, Product, Marketing, Developers**, and **Datateams.

Passionate about innovation**, I have deepened my skills in **Dataandgenerative AIto personalize content and improve interface performance.

My goal: to offer a **fluid and engaging user experience**, while achieving business objectives through an authentic brand voice and simplified journeys.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Russian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Mobilize Financial Services - Digital Hub
Senior UX Writer
BANKING AND INSURANCE
August 2024 - Today (1 year and 10 months)
Creation and optimization of UI content (buttons, menus, error messages, instructions) to improve user experience and clarify digital journeys.

Definition and application of brand tone of voice on websites and applications (Renault / Dacia / Alpine / Mobilize) in collaboration with design and product teams.

Large-scale content production using generative AI, improving creation efficiency and editorial consistency.

Analysis of user journeys and international benchmarking to identify areas for improvement and refine content strategy.

Development of guidelines for UX writing and SEO to harmonize digital communication between brands.

Coordination with subsidiaries and stakeholders to ensure consistent implementation of content internationally.

Design, facilitation, and analysis of user testing, with presentation of results, to ensure content meets user needs and expectations.
First Abu Dhabi Bank (FAB)
Senior UX Writer
BANKING AND INSURANCE
April 2023 - November 2023 (8 months)
Dubaï, United Arab Emirates
The objective of this project was to simplify the creation of an online bank account (app & web) for professionals.

- Adopt a less formal tone
- Remove banking jargon
- Write microcopy (texts, titles, CTAs)
- Correct error messages
Tone of voice UX Design Content Design Content Strategy UX Writing
Renault
Senior UX Writer
AUTOMOBILE
August 2021 - December 2022 (1 year and 4 months)
Paris, France
Within the Renault Group, my main mission was to design and write microcopy to simplify access to connected services on applications: My Renault, My Dacia, My Alpine, and My Mitsubishi.

Throughout the projects, I collaborated with UX Designers, UX Researchers, UI Designers, Product Managers, Product Owners, and Product Leads, IT engineers.

Key projects:

- Redesign of the connection process for the My Renault and My Dacia applications to vehicles

On the occasion of the launch of the new Renault Megane E-Tech 100% electric, we conducted user testing. We identified areas for improvement. The objective of this feature is to allow the user to connect their application to their vehicle.

To do this, the user must follow the application's instructions and perform actions on the vehicle's screen.

The challenge is to guide the user to connect their vehicle to the application using both screens (their mobile and their vehicle) in an intuitive and interactive way.

We applied the same working method with the New Dacia Spring 100% electric.

- Redesign of the charging and air conditioning program

One of the challenges of this project was to simplify the microcopy present on the application screens and those of the vehicle.

With the UX Designer and the Human-Machine Interaction (HMI) team, we started by designing and writing the microcopy.

Then, with the help of a UX Researcher, we presented the new journeys to users to gather their feedback and identify their needs.

- Access to connected services and Google services in the vehicle

In collaboration with the UX Designer, Product Manager, and Product Owner, we reviewed the wording related to the activation and use of the vehicle's connected services (door locking, remote horn and lights) and Google services accessible from the vehicle.
UX Writing UX writer HCI User Experience Design UX Design Figma AEM